Job title: Paid Media Manager
Company: Michael Page
Job description: As the Paid Media Manager you will be given the opportunity to manage, plan, develop, implement and optimise a variety of the paid campaigns across multiple fashion products on all paid media and organic channels including social media, PPC, SEO, Display, Affiliate and more with a primary focus on Facebook and Instagram. This is very much a hands on role that is core to the business growth strategy within our paid media and organic channels.
- Responsible for the day to day management of paid media campaigns, ensuring they are optimised at all times and meeting agreed KPIs
- Analysing performance and research data to develop effective campaigns
- Be the point of contact for agencies.
- Keeping on top of trends, liaising with internal teams to ensure coverage of key categories and products
- Tracking and analysis of results from campaigns to identify potential opportunities for improvements
- Daily, Weekly and Monthly monitoring, analysis and reporting of campaigns whilst providing feedback to line manager
- Testing and monitoring ad copy/creative/bid management
- Auditing and evaluating of accounts to ensure consistent best practise
- Monthly budget management and invoice control
- Being the point of contact for wider marketing team for any Paid Media opportunities or queries.
- Work alongside creative and design teams to promote best practise for creative assets across each platform paid media platforms
Working for one of the fastest growing Fashion Retailers|Manage the full Paid Media Strategy
- Experience of directly managing Paid Media.
- Proficient in Google adwords and Bing Ads
- Proficient in Google analytics and Google Merchant centre
- Proficient in managing google shopping campaigns
- Understanding of Adwords scripts/product feed manipulation and Bid strategies
- Strong analytical skills and the ability to manipulate data to produce actionable insights.
- Previous experience of working bid management platform will be advantageous.
- Experience working with Facebook Business Manager to implement and optimize campaign performance (desired)
- Experience working on retail brands, preferably within the faction sector
- An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
- An understanding of core marketing principles for multiple channels both paid and organic
- Knowledge and experience of using photo editing packages, HTML and CSS code knowledge, any experience in live streaming and social group management would be advantageous
- Facebook Blueprint certified; Google Advertising Fundamentals Exam – would be a plus
- A great understanding of Google analytics and other web analytics packages
With a high street presence for over thirty years, this Fashion Retailer are going through a substantial period of growth. With over 110 stores UK wide with more openings in the pipeline, plus a growing eCommerce platform which has seen a 40% YoY growth, this is an exciting time to join!
- Working for a fast growing retail brand
- Salary of between £35,000 and £40,000
- Fabulous staff discount
- Comprehensive benefits package.
Expected salary: £35000 per year
Location: Birmingham
Job date: Fri, 29 Dec 2023 04:29:06 GMT
