Job title: Enterprise Website Manager – Remote
Company: 3D Systems
Job description: Who We Are
More than 35 years ago, 3D Systems brought the innovation of 3D printing to the manufacturing industry. Today, as the leading additive manufacturing solutions partner, we bring innovation, performance, and reliability to every interaction – empowering our customers to create products and business models never before possible. 3D Systems’ solutions address a variety of advanced applications in healthcare and industrial markets such as medical and dental, aerospace & defense, automotive, and durable goods.
What We Are Looking For
As the Enterprise Website Manager at 3D Systems, you will lead a high-performance team to plan, implement, manage, monitor, and optimize our global ecosystem of websites. This role is a highly visible member of the global marketing leadership team and will require a candidate with extensive experience overseeing end-to-end website development, addressing strategy, design, architecture, integration, and accessibility aligned to the company’s overall business objectives, marketing goals and industry trends.
What You Will Do
Web Strategy
- Provide visionary leadership and strategic guidance in planning, optimizing, and directing the design, functionality, and overall effectiveness of 3D Systems’ global web presence.
- Lead, drive and implement a comprehensive, meticulously aligned web strategy aligned with overall business objectives and marketing goals that embraces technological advancements and anticipates industry trends.
- Oversee the integration of third-party tools, APIs, and platforms to enhance website functionality and user experience.
- Integrate web presence with product launches, ensuring a cohesive and consistent customer experience across channels.
- Conducting content audits to eliminate redundant and/or duplicate information.
- Creating appropriate website content aligned with the organization’s strategy.
- Ensuring website quality and efficiency by conducting regular test plans.
- Creating digital strategies to increase sales leads, grow subscriber base and web traffic metrics.
- Keeping up-to-date with industry best practices and monitoring competitor websites.
Leadership and Communications
- Manage and lead a high-performing team of web developers and staff, driving exceptional web production services.
- Coach, mentor, and provide development opportunities to support their growth and career progression.
- Foster effective communication and collaboration with peers, stakeholders, and teams to align web development efforts with overall business objectives, ensuring a cohesive approach and exceptional delivery of web development services.
- Deliver monthly and quarterly presentations to marketing and executive leadership reporting on web’s impact on sales leads, won revenue, progress and escalating challenges when appropriate for effective action.
Organic and Paid Search
- Implement effective SEO strategies, staying updated with emerging techniques and trends, to improve organic search visibility and drive website traffic.
- Oversee paid search campaigns, developing appropriate tags and triggers to measure conversions.
Web Analytics
- Data driven web strategist leveraging analytics, user behavior insights, and conversion metrics to collaborate with UX/UI designers in creating intuitive, user-friendly web experiences that optimize customer engagement, sales leads, accessibility, and conversion rates.
- Develop and maintain a website analytics framework, utilizing data, analytics, and tools to measure key performance indicators (KPIs) and support marketing strategy.
Web Security and Maintenance
- Responding to and troubleshooting all website issues coordinating with IT and cyber security when appropriate
- Identifying and responding to all website security breaches.
- Ensuring that the website is protected by enabling the appropriate security measures.
- Manage third-party hosting relationships to ensure reliable, scalable, and secure infrastructure.
- Ensure compliance with web and digital marketing regulations, privacy, and data protection laws.
Qualifications
What You Will Need
The Enterprise website manager must also be able to seamlessly transition between strategic planning and hands-on execution including:
- Strong attention to detail with an analytical mind and outstanding problem-solving skills.
- Fantastic time management skills with the ability to multi-task.
To excel in this position, a successful enterprise manager will possess experience in:
- Web strategy with 7+ years of strategic website management experience.
- Strong team leadership of 4 or more direct reports
- Backend and operational website management with 5+ years of experience
- Scaling development teams, driving large-scale website migrations, and adopting cutting edge software stacks.
- Overseeing end-to-end website development, addressing strategy, web content, design, architecture, integration and accessibility.
- CMS platforms, particularly Drupal and WordPress.
- Search Engine Optimization (SEO) and Paid Per Click (PPC).
- Content creation, writing and presentation skills.
- Data-driven decision making leverage data, analytics, and tools to enhance marketing-sourced pipeline and revenue impact.
- Troubleshooting website issues in a fast-paced environment.
Preferred experience with the existing MarTech stack including:
- Salesforce, Pardot or other CRM platforms
- Google Marketing Platform including Analytics, Tag Manager and Data Studio
- Crazy egg and heat mapping
- Conductor or other SEO tools
- Jira
- Smartsheet
- Microsoft office suite
- Demandbase
- Drift
Education
Bachelor’s degree in computer science, IT, systems engineering, marketing, digital media or related qualification.
Why 3D Systems?
Make a meaningful difference
Founded in 1986, we are the original pioneers of 3D printing. And today, we have a global team that is at the forefront of shaping the entire additive space that spans everything from aerospace to healthcare. What we’re doing in digital manufacturing is changing lives and transforming how the world makes things. It’s a big responsibility to have this type of impact. And it’s where we thrive.
Be you, at your best
We care about treating people right and we know that life is more than work. This is why we approach rewards and benefits at a personal level so that you have the resources you need to take care of yourself and be you, at your best.
Below are a few of the rewards and benefits we offer:
· Comprehensive health plans
· Generous paid parental and bereavement leave
· Hybrid work practices for better work/life balance
· Industry leading vacation practices
· Paid volunteer time
· Retirement savings plan with employer matching
· Engaging employee recognition program
· Opportunities to grow and develop
Expected salary:
Location: Rock Hill, SC
Job date: Fri, 01 Sep 2023 04:58:41 GMT
