Job title: Writer II
Company: Lee Valley Tools
Job description: About Lee Valley
Lee Valley is a family-owned Canadian business serving customers all over the world. What began as a small selection of woodworking tools has grown to include gardening tools, hardware, gifts and items for every area of the home. We have 18 stores across Canada and a strong online presence. We have come a long way since the company’s founding in 1978. We pride ourselves on remaining a trusted advisor and the resource of choice to our customers.
When you join the Lee Valley family, you become part of a proud 45-year history of providing high-quality products and gift merchandise to customers worldwide. A position at Lee Valley is more than just a job – we honor the time and dedication that our people give by providing sustained and meaningful employment and we strive to provide an environment where learning and development are encouraged. We follow a simple guiding principle: Treat your customers and colleagues as you would a friend.
Job Description
We are searching for an experienced writer to join our Marketing team. You will use your passion for writing to create engaging copy, collaborate with a design team and be responsible for meeting the requirements of the project briefs while adhering to the Lee Valley brand guidelines for copy, voice and style.
Reporting to the Creative Director, Marketing Communications, you will be part of the Creative Services team. A fast-paced environment, with tight deadlines, schedule target dates and the opportunity to write for a multiple purposes including product description, website needs, SEO, SEM, email campaigns, retail signage, ADOA or any other Marketing purpose.
Key Responsibilities
- Write clear and engaging content for describing woodworking, gardening and home products that aligns to brand voice and guidelines.
- Produce engaging, straightforward content adapted to different advertising channels such as email, websites, digital and print ads, and catalogs. Maintain consistency and brand voice across all channels.
- Implement SEO best practices to ensure content is search engine-optimized for our target audiences.
- Knowledge of writing to meet AODA (Accessibility for Ontarians with Disabilities Act) standards.
- Collaborate with other team members, such as graphic designers, subject matter experts, marketers, and project managers to gather input and feedback for content development that supports the project brief.
- Stay up to date with industry trends and best practices in writing for B2C audiences.
- Present copy concepts and final deliverables to internal team.
- Revise copy based on internal and client feedback.
Requirements
- University degree or 3-year college diploma in English, creative writing, journalism or related humanities field.
- 5-years related writing experience.
- Exceptional writing and research skills with a keen eye for detail.
- A passion for storytelling. You are creative, curious about your subjects, and can write short or long-form copy. Familiarity writing for print and digital marketing campaigns.
- Experience working with Microsoft Office.
- Familiarity with keyword search methods as well as SEO tools.
- Knowledge of AODA requirements.
- Strong verbal and written communication skills.
- Exceptional time-management and organizational skills.
- An analytical mind with a problem-solving attitude.
- Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
- A portfolio of copywriting and other marketing samples, targeting B2C.
- A writing exercise may be requested should you be contacted for an interview.
What we offer…
- Competitive compensation program including competitive base salary, a robust health and dental benefits packages well as a matching group retirement plan.
- Paid vacation and sick leave.
- Employee discount
- A family oriented environment that supports growth and development for all employees.
Diversity and Inclusion:
At Lee Valley, we are proud to celebrate and foster a diverse team of professionals. We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work. Our diverse community combined with our inclusive culture, is what sets us apart in the industry.
We encourage all candidates to apply for job opportunities with Lee Valley regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, or disability.
If you require accommodation during the recruitment and selection process, please do not hesitate to reach out.
Expected salary:
Location: Ottawa, ON
Job date: Wed, 16 Aug 2023 04:38:01 GMT
