Job title: Vice President, UK Activation Executive (2.5 / 3 days a week job share)
Company: BNY Mellon
Job description: Job Description:
Job Purpose:
- To support the delivery of the UK Marketing strategy, of which event activation is a key component.
- Be an active member of the UK Marketing team, participate in the sharing of ideas and build an understanding of the overall marketing plan for the channel as a whole and all its activities.
- To maximise the ROI of event spend, deliver events that actively drive business growth, and support the marketing lead generation programme
Responsibilities:
- To work with UK Marketing Managers and Head of UK to build an event strategy that is fully integrated to the wider Marketing plan and directly supports in driving revenue targets.
- Activate the UK Marketing strategy by delivering key/ strategically selected in person/ online initiatives such as events and webcasts, which includes:
- End to end ownership of discrete event and webcast delivery (on time, on budget, that meet and exceed expectations), including preparation of event materials e.g. compliance of presentations, writing of promotional copy etc.
- Management of discrete event budgets ensuring the effective deployment of spend and assessing all events for their ROI to gauge success and, future participation.
- Effective stakeholder management – develop strong relationships with sales and UK Marketing Managers to ensure event delivery is embedded in the Marketing and Sales strategy, and value has been maximized.
- Where necessary, working with external agencies to support on the delivery of larger events, and managing the agency accordingly.
- Travelling to on-site inspections and project managing events.
- Proactively seeking out and proposing in person initiatives/ events that will support the UK strategy for consideration into part of the wider UK Marketing strategy delivery.
- Provide management information on events to provide insight on spend, ROI, recommendations on future initiatives and strategy.
- Initiate and manage the RFP process for any large external agency spend on a regular basis (every 2 years) to ensure value for money and effective event delivery.
- Work with GDDI to ensure any feeds into and out of Salesforce are accurate and meet broader data requirements a set by GDDI.
- Ensure that best practice and regulatory standards are being maintained at all times including working closely with Compliance to understand regulatory requirements for reviewing and approving UK materials, for example presentations.
- Develop a thorough knowledge of the product offering, through participating in relevant internal meetings, attending industry events if appropriate and reading relevant internal and market research.
- [Support the wider EMEA market (Iberia, FR, DE, IT, CH) by and maximise the use of Fund Manager time by ensuring the output of webcasts can be shared more broadly than the UK]
Generic Staff Responsibilities:
- Comply with all corporate policies and procedures within the department.
- Alert management immediately of any significant changes to business risks and internal controls effectiveness.
- Notify management and/or Compliance immediately of any regulatory breach.
- Comply with health and safety policies and procedures operating within the business.
Person Specification:
Core Competencies:
- Enhancing Organizational Talent
- Embracing Change
- Client Orientation
- Developing Partnerships
- Driving for Results
- Decision Making
- Creativity
- Global Awareness
Job Specific Competencies
- Needs to be outgoing, professional and confident
- Resourceful and a quick learner
- Demonstrates initiative and understands business priorities
- Team player
Technical Skills, Knowledge, Systems Knowledge (and associated skill level)
- Demonstrable experience within a similar position
- Prior background in and good understand of marketing – specialising in events
- Experience communicating with senior stakeholders within the business
- Ability to take ownership of event delivery end-to-end. (Including creative direction of event marketing and branding)
- Knowledge of BNY Mellon’s Financial products and Compliance process
- Knowledge of asset management industry
Academic/Professional Qualifications (or equivalent qualifiers)
- Preferably Degree Educated
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BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.
Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.
Expected salary:
Location: London
Job date: Fri, 08 Dec 2023 23:27:49 GMT
