Job title: (USA) Senior Manager, Marketing Planning And Strategy 1
Company: Walmart
Job description: Position Summary…
What you’ll do…
Senior Manager, Retail Marketing Strategy & Planning – Consumables
The Senior Manager of Consumables Retail Marketing Strategy & Planning is a critical thought-leadership role that uses a customer-centric analytical approach to establish Walmart as the primary destination for our customer’s everyday needs and key life moments. As a key member of the Retail marketing team, you will work alongside some of the best minds in Retail. Reporting to the Director of Consumables, Health & Wellness Marketing, you will collaborate with your business partners in researching, planning, executing, and measuring multi-channel marketing campaigns that tell an authentic, compelling story and drive demand and perception of Walmart’s brand across the broad portfolio of Consumables categories.
About Walmart Marketing
Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.
You will make an impact by:
Being a collaborative leader, always customer-obsessed and having the agility to work in a matrixed organization to deliver on customer and business objectives.
Demonstrating strong knowledge and practice of strategic planning, digital marketing and campaign management
Having an understanding and passion for CPG and retail strategy
Your day to day responsibilities will include:
Annual Marketing Strategy Planning: Leveraging customer insights and analytics to provide input into Consumables marketing annual operating plan (AOP) and marketing strategies in support of the business unit growth and customer objectives.
Marketing Campaign Development & Execution: Assisting in strategic campaign planning (across paid and owned media) in support of AOP, co-leading creative briefs and media planning and working with core team and marketing x-functional partners (Creative, Media) to help execute
Agency management: Day-to-day collaboration with account managers to ensure on-time delivery and flawless execution.
Performance Reporting & Optimization: Consistently and continuously monitoring business and campaign performance, advocating, and aligning with business and marketing x-functional stakeholders on optimizations and effectively ensuring optimizations implemented in market
Budget Management: Prioritizing, monitoring, and enforcing campaign budgets and resolving concerns to ensure fiscal discipline aligned to overall marketing strategy.
People Development: Coach team members and provide feedback to enhance skills, knowledge, and work performance. Mentor less experienced associates and managers.
Minimum Qualifications:
Bachelor’s degree in marketing, business or other related field and 5+ years of work experience in media strategy, advertising agency experience, or integrated marketing.
Understanding of media strategy development, customer journey mapping through the lens of media, and consumer insights.
Strong creative acumen and ability to write a compelling strategy brief and assess work against a defined strategy.
Strong cross-functional relationship building and leading with influence experience and skills. Large, matrixed organization experience a plus.
Preferred Qualifications:
Master’s Degree in Business or related field.
Background in: CPG Marketing and/or Brand Marketing is valued but is not mandatory.
Strong analytic ability to translate data into meaningful insights and action.
Ability to work in an ambiguous and dynamic work environment with competing priorities.
Demonstrated comfort and capability to work in a fast-paced, start-up type environment.
Ability to influence and inspire direct and cross-functional team.
How you’ll thrive at Walmart:
Performance-based incentive awards
401k with company match
Discounted employee stock purchase plan
Paid parental leave,
New surrogacy & adoption benefits
Unlimited Flex Time Off
Working alongside a diverse group of collaborative and innovative team members
Opportunity for growth and development across several areas of the Fortune 1 organization
And much more
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you’ll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.
Minimum Qualifications…
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Business, Marketing, Communications, or related field and 3 years’ experience in marketing or related field OR 7 years’
experience in marketing or related field.
Preferred Qualifications…
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location… 702 SW 8TH ST, BENTONVILLE, AR 72716, United States of America
About Walmart
At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
Hello, NW Arkansas
With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum-NWA has something for everyone.
Art
Crystal Bridges Museum
Celebrate the American spirit in a setting that unites the beauty of art and the power of nature.
Culture
Walton Arts Center
Arkansas’ premiere center for visual arts and entertainment.
Education
The Amazeum
An interactive children’s museum that’s fun for the whole family.
Commune
Botanical Gardens
42 acres of premiere public garden space.
Explore
Devil’s Den State Park
Located on 2,500 acres, Devil’s Den State Park is the perfect place to explore Arkansas’ natural beauty.
come together
Fayetteville Square
The best of shopping and restaurants, right in the heart of Fayetteville.
All the benefits you need for you and your family
- Multiple health plan options, including vision & dental plans for you & dependents
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Parental Leave
- Pay during military service
- Paid Time off – to include vacation, sick, parental
- Short-term and long-term disability for when you can’t work because of injury, illness, or childbirth
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see .
Expected salary:
Location: Bentonville, AR
Job date: Thu, 26 Oct 2023 23:54:27 GMT
