Job title: Strategic Marketing Manager. UK and Europe
Company: EXL Service
Job description: Overview
EXL (NASDAQ: EXLS) is a global analytics and digital solutions company that partners with clients to improve business outcomes and unlock growth. Bringing together domain expertise with robust data, powerful analytics, cloud and AI to create agile, scalable solutions and execute complex operations for the world’s leading corporations. EXL was founded on the core values of innovation, collaboration, excellence, integrity and respect creating value from data to ensure faster decision-making and transforming operating models. Key industries including Insurance, Healthcare, Banking and Financial Services, Media, and Retail among others.
Headquartered in New York, our team is over 40,000 strong, with more than 50 offices spanning six continents. For information, visit .
Role Title: Strategic Marketing Manager. UK and Europe.
BU/Segment: Insurance and London markets preferred.
other verticals considered.
Location: UK
Employment Type: Permanent
Summary of the role:
This role is responsible for strategic marketing within the UK market for EXL, developing personalized marketing campaigns to drive upsell & cross-sell to new buying centers inside the targeted strategic accounts, as well as organizing and implementing all field marketing campaigns and events for the business units.
As part of your duties, you will be responsible for:
- Hands-on experience with planning and executing integrated campaigns and multi-channel campaigns including the use of content and thought leadership, digital marketing – social media SEO; events, webinars, analyst interaction, high touch, and personalized events to build brand awareness and generate demand.
- Develops content strategy and editorial calendar to align with short-term and long-term marketing and business objectives as well as address industry trends, collaborates with marketing and design teams to plan and develop multi-functional content, style, and layout.
- Monitors market trends and oversees advertising and marketing activities to ensure the correct message is delivered for the organization’s services, works closely with marketing personnel and creative agencies to ensure company brand values and image are followed.
- Develop organizations’ capabilities to ensure consistent and effective processes utilizing marketing & ABM toolkits to support growth in existing accounts and refining tactics based on account-level insights, needs & preferences for large accounts.
- Drive innovation and be a leader in advancing marketing techniques and approaches in line with the digital outlook with the end consumer in mind.
- Translate sales objectives (both opportunity and relationship-based) into marketing objectives and develop project plans for marketing support.
- Act as the primary operational liaison between sales and marketing organizations for the UK region of EXL, including regular participation in sales team calls, in-person meetings, and planning sessions.
- Lead cross-functional project management including communications, operations/logistical execution as well as budgetary and metrics reporting.
- Plan, create and execute all field sales activities and events for the region to move qualified leads through the pipeline.
- Identify internal and external resources for use with strategic account marketing execution.
- Execute marketing programs.
- Measurement & Success impact metrics include (but not limited to); existing account revenue growth (upsell & cross-sell), customer opportunity pipeline, engagement tactic results, customer insights growth, execution, utilization, and feedback on customer marketing programs and completeness/accuracy of customer account/contact data and insights.
Qualifications and experience we consider to be desired:
- Bachelor’s degree in Marketing, Business, Communications or a related field.
- Postgraduate qualifications (MBA) not essential.
Relevant professional certifications
- Chartered Institute of Marketing (CIM) qualifications.
- Digital Marketing Institute certifications.
- HubSpot Inbound Marketing Certification.
- Google Analytics or Google Ads certifications.
Skills and Personal attributes we would like to have:
- 5+ years of experience with marketing B2B enterprise solutions.
- General Insurance experience or experience with Retail, Utilities, or financial services.
- Proven success (revenue generation) with multi-channel demand generation campaigns, client-centric marketing, and pursuit marketing.
- Experience with personalized Account Based Marketing strategies & execution.
- Expertise in leveraging CRM and marketing automation systems (Salesforce, Hubspot).
- A consistently positive attitude, excellent communication, and presentation skills.
- Ability to work in a high-growth, fast-paced environment.
- Passion and a “can do” attitude with a desire to make an impact in a start-up environment.
- Goal-oriented, proactive, structured, process-oriented, and results-driven.
- Project management and strong bias to organization and delivery of fully integrated marketing campaigns.
- Must have a strong understanding of marketing ROI and how to measure and report results.
- Work individually as well as with diverse global teams.
- Should be very familiar with branding fundamentals and well versed with digital, event, webinars, social media and other marketing channels.
- Ability to look at the larger picture and the on-the-ground executor, and capability to bring synthesis and clarity to complex discussions.
- Highly collaborative, proactive and innovative
As part of a leading global analytics and digital solutions company, you can look forward to:
- A competitive salary with a generous bonus, private healthcare, critical illness life assurance at 4 x your annual salary, income protection insurance, and a rewarding pension.
- EXL provides everyday financial well-being solutions, such as cash back cards, in which you can earn cashback while enjoying discounts, promotions, and offers from top retailers. We also offer a Cycle Scheme where you can save money on bikes and cycling accessories.
- At EXL, we are committed to providing our employees with the tools and resources they need to succeed and excel in their careers. We offer a wide range of professional and personal development opportunities. We also support a range of learning initiatives that allow our employees to build on their existing skills and knowledge. From online courses to seminars and workshops, our employees have the opportunity to enhance their skills and stay up to date with the latest trends and technologies.
- As an Equal Opportunity Employer, EXL is committed to diversity. Our company does not discriminate based on race, religion, colour, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, age, or disability status.
- EXL employees are eligible to purchase stock as part of our Employee Stock Purchase Plan (ESPP).
- At EXL, we offer a flexible hybrid working model that allows employees to live a balanced, healthy lifestyle while strengthening our culture of collaboration.
To be considered for this role, you must already be eligible to work in the United Kingdom.
Expected salary:
Location: London
Job date: Wed, 22 Nov 2023 07:12:28 GMT
