Job title: Sales, Business Marketing Manager – Image Guided Therapy (Canada Remote-Based)
Company: Philips
Job description: Job Title Sales, Business Marketing Manager – Image Guided Therapy (Canada Remote-Based)
Job Description
The Sales, Business Marketing Manager is pivotal in shaping the commercial strategy for the Imagine Guided Therapy Business in Canada. While not directly responsible for immediate sales targets, the BMM focuses on the broader horizon, driving transformative commercial strategies and engaging directly with customers to shift their behaviors and perspectives. By challenging traditional models and steering the conversation toward innovative business practices, the BMM plays a crucial role in ensuring the company’s sustained market leadership beyond the immediate future. In collaboration with Sr. Leadership, develop strategy and operating plan that includes objectives and priorities, budget plan and management, and tactic management and measurement to meet strategic goals and objectives.
Responsible to develop and execute the Go To Market approach for assigned portfolio of products, solutions, services in alignment with the Markets’ Business and overall Marketing strategy and works with the Business to ensure perfect and flawless New Product Introductions and Launches.
S/he supports the Business Marketing & Sales Leader (BM&S) in the interactions with the Business, especially the BMC process. Responsible for the BMC planning and execution, monitors performance, develops and enables execution of corrective actions in the Markets to achieve BMC and AOP-commitments.
The BMM also supports and coaches the Modality Sales and Clinical teams in the Market as a one-point contact to the Business and ensures Marketing strategy and plans are aligned. This includes marketing performance optimization (KPIs) and drives continuous improvements applying LEAN.
Your role:
- Sales Strategy Evolution: While not directly handling immediate sales, equip sales teams with forward-looking tools and knowledge. Serve as a bridge between the current state and the company’s envisioned future.
- Direct Customer Engagement: Proactively engage with key customers to discuss and understand their long-term strategies, behaviors, and procurement practices. Lead conversations about future business models and practices, shaping the market’s direction for the upcoming years.
- Portfolio Strategy & Management: Handle the lifecycle of the EHM and CA portfolios, ensuring timely product introductions and phase-outs.
- Market Analysis: Stay attuned to market trends and competitor actions. Use insights to inform long-term product decisions and strategic direction.
- Strategic Collaboration: Foster strong relationships with Category and Product Managers, ensuring that the broader team is aligned with long-term market needs and insights.
- BMC Integration: Incorporate BMC enablers into overarching business strategies.
- Commercial Lead for the Long Term: Spearhead Business Development discussions with customers, government, and procurement groups. Outline and champion the roadmap and future of Image Guided Therapy.
- Performance Tracking: Monitor long-term performance metrics, ensuring alignment with the company’s strategic direction.
- Market Expansion Initiatives: Convert competitor territories and identify opportunities to lay groundwork for future business growth.
- Stakeholder Collaboration: Collaborate with Account Executives and central procurement groups, fostering relationships that will understand the future procurement landscape in Canada.
- Team Leadership: Lead the specialist support team in alignment with the company’s transformative vision.
- Analyze pricing data from industry standards, previous sales trends and competitors and report data to decision-makers
- Identify marketing strategies to increase profits
- Develop measurement tools to identify changing market trends
- Identify appropriate sales and clearance prices to increase customer traffic
- Compare sales trends to previous periods and determine the cause for decrease or increase
You’re the right fit if:
- Minimum of 10 years of industry or sales experience involving complex bundled deals
- 5 + years of sales management experience in an environment involving complex bundled deals
- Consistent and successful sales track record & results: over quota performance, forecast accuracy, balanced portfolio, and competitive wins.
- Medical capital equipment sales experience or work experience in the Healthcare field
- Strong leadership and team building skills and ability to effectively leverage other people.
- IT Solutions sales experience
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
- Learn more about
. * Discover
- Learn more about
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .
#LI-PH1
#SalesD
#LI-Remote
Philips Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Expected salary:
Location: Mississauga, ON
Job date: Thu, 26 Oct 2023 06:11:09 GMT
