Job title: Paid Search Manager – Remote
Company: UnitedHealth Group
Job description: At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
The Paid Search Marketing Manager is responsible for the planning and execution of paid search campaigns for the Government Programs team. Working closely with internal partners, the marketing manager will execute the approved strategy, campaign set up, campaign optimization and reporting of direct-to-consumer digital marketing campaigns.
You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
- Assist digital team with the development of paid search campaign strategy
- Manage daily campaign optimization, testing, tracking and performance measurement
- Management of programs to ensure campaigns are optimally structured, setup, pacing and are tracking correctly
- Oversee creative development and approval process
- Develop reporting and key insights on campaign performance
- Evaluate and improve internal paid search processes to support strategic planning and implementation e.g. engine billing, reporting
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 5+ years of experience in digital media in client and/or agency settings running complex paid search programs
- 5+ years of hands-on paid search experience in client and/or agency settings
- Experience actively managing multi-million dollar paid search programs
- Experience with Adobe Analytics
- Advanced understanding of paid search tactics and measurement specializing in lead generation utilizing both 1st, 2nd and 3rd party data sources
- Advanced knowledge of bid management platforms e.g. Search Ads 360, Kenshoo
- Advanced Excel and PowerPoint skills
- Must be 18 years of age or older
Preferred Qualifications:
- Financial services, insurance or technology experience
- Experience with DOMO or Tableau visualization and reporting tools
- Experience in managing complex media projects across multiple stakeholder groups
- Experience with media planning process
- Understanding of digital direct-response marketing tactics and best practices
- Proven passion for paid search with an understanding of the complexity of the digital advertising landscape
- Proven to constantly learning about the ever-changing digital ecosystem – with a willingness to test new tools and technologies
- Proven to be passionate about results, achieving goals and communicating successes
- Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
- Demonstrated highly analytical with advanced problem-solving skills and excellent attention to detail
California, Colorado, Connecticut, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New Jersey, New York, Rhode Island or Washington residents is $85,000 to $167,300 per year. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.
*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.
Expected salary: $85000 – 167300 per year
Location: Minnetonka, MN
Job date: Thu, 30 Nov 2023 23:20:06 GMT
