Job title: Marketing Specialist, Content
Company: Canadian Western Bank
Job description: At , we strive to build value for the people who choose us every day: our people, our clients and our investors. We do this by holding true to the values that guide us. We put people first and build relationships with intention. We seek out and embrace new ideas, knowing that better is always possible. We believe that how we do things is as important as what we do. And we harness the power of inclusion. Our culture is who we are and how we show up – as individuals and as a team – to accomplish our strategy.
Role Specifications
Based in: Edmonton, AB. Additional locations include: Vancouver, BC, Calgary, AB and Toronto, ON
Hybrid work environment
Full time: Monday to Friday, 37.5 hours per week
The opportunity
The Content Marketing Specialist plays a meaningful role in the planning and execution of Canadian Western Bank’s coordinated marketing communications strategy through external channels. This role has a specialized focus on CWB’s website and social media channels.
Reporting the Manager, External Communications this individual will contribute to the planning, creation, execution, and evaluation of overall content strategy.
The day-to-day
Communications. Content. Initiatives. Coordination. Execution.
Leverage and evaluate CWB’s client personas, journeys, needs, wants and opportunities to create and align content types; selects appropriate tools and channels for distribution
Plan and execute monthly editorial calendars and content marketing initiatives to create educational, informative and entertaining material for CWB’s website and social media platforms; reports on performance.
Develop and maintain a proficient understanding of CWB’s audiences, products, and services.
Monitor social media channels and online reviews and respond to inbound comments and messages in collaboration with the marketing team to build and maintain the CWB brand.
Contribute to the marketing team’s wider goals and objectives by applying creative thinking, problem-solving and innovation
Build collaborative relationships with internal partners and external vendors, including creative teams, to provide strategic advice, develop strategies and implement tactics for CWB’s client audiences.
Complete and provide copywriting support for client e-newsletters, marketing campaigns, webpages, and webinar promotional material.
Inspire trust by being open, honest, and direct in communication.
Foundational knowledge and experience to grow from
Diploma or Degree in Public Relations, Marketing or Communications
Minimum 5-years related experience in marketing and communications in an agency or corporate environment, with a focus on client-side content marketing initiatives
Experience in brand journalism as well as social media content creation and execution.
Skills and competencies that will take you further
Social Media. Digital. Microsoft Office. Organization. Communication. Time Management.
Excellent storytelling, editing and proofreading skills
Deploys a brand journalism mindset
Has the ability to produce successful content for various mediums (e.g.,. social media, email, video, podcast, digital articles, webpages)
Demonstrates strong communication skills that contribute to working effectively in a diverse working environment
Proficiency in Microsoft Office Suite and social media management platforms
Experience with content managements systems is an asset
Familiarity with the financial services sector, banking products and regulatory requirements related to advertising and promotion will be an asset.
Has the ability to manage a diverse workload in a fast-paced environment.
Makes decisions based on research, data and sound business judgement
Has outstanding organizational skills, time management skills and applies a high degree of accuracy and attention to detail
Balances analytical and problem-solving skills with creative thinking
Is a fast learner, resourceful, and is willing to take initiative
Why work with us?
Recognized as one of 50 Best Workplaces in Canada by Great Places to Work 2023
Your success is our obsession! And our benefits back it up.
Wellness matters. We offer an award-winning benefits package that includes:
hybrid work environments
everyday flexibility
100% company-funded health coverage
health care spending account
a flexible wellness program.
generous time-away options to unplug, rest & recover.
Career development. We commit to our employees’ development and help them reach their professional goals with:
organization wide coaching services
mentorship
education support & training programs.
Bring your whole self to work. Inclusion is a journey requiring practice & experience to result in a powerful outcome. Your perspective matters & voice will be heard. Find community within the CWB family in our employee represented groups.
Find your at
#LI-BS1
IND-AB
As an equitable employer, CWB Financial Group is committed to providing a safe and where a diverse workforce thrives. You are welcomed and encouraged to bring your whole self to work. Dignity, respect and equality are non-negotiables. If you require during any part of the recruitment or selection process, please reach out.
Closing Date:
- Position closes at 12:01am on the close date identified below. 01/23/2024
Expected salary:
Location: Edmonton, AB
Job date: Thu, 11 Jan 2024 03:28:27 GMT
