Job title: Manager, Website
Company: Otis
Job description: Date Posted: 2023-10-26
Country: United States of America
Location: OT999: 1CP – Farmington, CT One Carrier Place, Farmington, CT, 06032 USA
Overview:
The Manager, Website will have responsibility for the Otis sites, from a webmastering point of view, to ensure that they technically (UX/UI/CX) reflect the best “public face” of the company online. They will work In close collaboration with the Sales & Marketing teams, including digital marketing colleagues, all Communications COEs and Regional Communications teams. This position can be remotely located in any geography.
Responsibilities:
- Support the definition of the long-term strategy for Otis sites.
- Serve as the main point of contact for all the developments related to websites.
- Advise the Web comms strategy Sr. Mgr on the improvements, results, competition, and new direction in technology.
- Coordinate the creation of new Otis websites.
- Participate in the Internet Governance Committee and advise on tool-related topics.
- Improve the quality of the website, including the design.
- Regularly audit the local sites to ensure compliance to Global standards.
- Fix broken links and/or page issues (as needed in partnership with DT or shared services team).
- Based on a thorough UX/UI understanding, drive changes in website functionality to ensure the otis.com sites provide the best possible user journeys.
- Track the traffic going to the global website and reports on metrics, partner with Mgr, Analytics & Insights to organize data, analyze and infer response/actions to improve and optimize the site(s).
- When specific new internet development projects are launched: Project Manage the technical testing phase and coordinate feedback from all local webmasters; Work with internal and outside developers to create an effective user experience.
- Coordinate the creation of pages/section on otis.com global sites.
- Maintain a coherence across the site (design) and Coordinate with the Global Brand COE team and the Video/Studio team to ensure that they are compliant with the Otis Brand guidelines.
- Use industry standards to upload new content. Chase & remove outdated content.
- Align with trimester content strategy goals to ensure that .com is a valuable and measurable channel to reach key audiences.
- Drive SEO strategy across the global sites to ensure that it gets a higher ranking on search engines.
- Advocate for SEO, advise local webmasters on their SEO strategies and measurement
- Coordinate and animate the local webmasters community. Train the local webmasters.
- Serve as first line of support for inquiries and technical support to the local teams.
- Contribute to establishing the policies and procedures around content management.
- Partner with Mgr. Operations & Programs to support, coordinate and ensure timely completion of page and content translations based on priority content, new programs, etc.
Qualifications:
- Superior project management capacities
- Good oral/presentation and written communications skills, with strong ability in developing the material and managing content specific to the web
- Strong expertise in Website Management and Digital Marketing in international environments
- Must have expertise in website, marketing automation, and CRM data combination for effective, real time performance reporting; well versed in KPIs and how they impact results
- Demonstrated ability to work in various CMS and reporting systems, including technical servers, and platforms such as SharePoint, Liferay, HubSpot and Google Analytics
- Experience in sourcing web agencies and systems
- Experience in effectively communicating, collaborating, and executing with a global mindset and global team; culturally sensitive, easily adapts to and understands different cultures
Experience / Education:
Bachelor’s degree preferred
Minimum 5 years of experience in relevant field
Otis is the world’s largest elevator and escalator manufacturing, installation and service business. We serve customers in over 200 countries and territories around the world and maintain more than 2 million elevators and escalators globally. Our Gen2® elevator system, energy-saving ReGen™ drive technology and Link escalator solutions have set industry standards for innovation and performance. Otis has more than 69,000 employees, including engineers, digital technology experts, sales and functional specialists, as well as factory and field technicians. We are proud to be a global team that continues to rise to the challenges of a fast-moving, high-performance company. Together, the people of Otis are creating new ideas and opportunities by collaborating across time zones, geographies and cultures to better serve our customers. So just imagine where you can take your career!
Otis is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at .
Otis is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at .
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Expected salary:
Location: USA
Job date: Sat, 28 Oct 2023 07:55:21 GMT
