Job title: Digital Marketing Coordinator – NAPA Service Centre Brands
Company: UAP
Job description: Company Description
UAP inc. a Canadian company established in 1926, and a subsidiary of GPC (Genuine Parts Company), is the North American leader in the distribution of replacement parts for automobiles (NAPA Car Parts) and Heavy Vehicles (Traction). Over the years, UAP has built its reputation on the quality of its business solutions and, above all, on the diversity and added value of its products and services. Above all, UAP is a team success story, united by the same goal: excellence!
WOULD YOU LIKE TO JOIN US?
Job Description
This position, in collaboration with the Digital Strategies Manager and the Marketing team, is responsible for updating, developing and monitoring the websites associated with our automotive repair service banners (NAPA AUTOPRO, NAPA Nexdrive etc.).
The person in this position is also responsible for ensuring the performance and visibility of auto repair shops operating under the NAPA banners. This position does not require coding skills, but a good knowledge of the various technologies and descriptive reporting solutions on the market, combined with best practices in digital marketing.
He/she will participate in updating information, promotions and content in accordance with project and content schedules. At the same time, the incumbent will assist the team in monitoring and supporting the growth of various search engine optimization projects using our vendor and marketing platforms.
This position is an excellent opportunity to excel within the NAPA organization and participate in our future strategic initiatives.
Personal skills required :
- Organized and willing to work in a multi-team environment.
- Respect for marketing guidelines and content schedules.
- Autonomy and strong commitment to quality and detail.
- A user-oriented mindset.
- Basic knowledge of search engine optimization and general digital marketing tactics.
- Experience with content management systems (WordPress or other systems) to manage content modifications.
- Ability to communicate effectively and popularize digital processes and services to independent automotive repair centers.
- Knowledge of the automotive industry is a strong asset.
Main responsibilities :
- Update content and promotions on various websites, including promotions, signage, blog posts, store listings, etc.
- Follow the content schedule and participate in the creation of briefings with the team.
- Assist on Web projects and coordinate all front-end and internal aspects of projects (new versions, new content, new templates and quality insurance).
- Communicate regularly with the network on new releases (release notes, internal reviews)
- Administer and monitor search engine optimization performance (using our marketing platform)
- Verify online store presence using our marketing platform
Qualifications
To join our team, you must :
- Hold a university degree or college diploma combined with 3 years’ professional experience in marketing or similar functions;
- Be bilingual in French and English;
- Prove experience in following up on previous analysis files;
- Have experience working in a multi-team environment;
- Have experience in managing a content management system from a content perspective;
- Be an experienced user of Google Analytics and other Google reporting suites such as Search Console;
- Have an experience with automotive aftermarket and automotive service provider business models as well as multi-location retail environments with an e-commerce platform, is desired.
Additional Information
UAP is a diverse community that promotes inclusion and respect. The sum of our individual differences, experiences, knowledge, self-expression, unique capabilities, and talents, represents the richness of our culture. During the selection process, let us know if you need any accommodations. This information will be kept entirely confidential and will only be used to ensure you have a fair and pleasant experience with us
We will contact you as soon as possible if we think we have the hat for you!
Expected salary: $53300 – 79900 per year
Location: Montreal, QC
Job date: Sat, 23 Dec 2023 23:05:52 GMT
