Job title: Digital Experience Manager – Website and Content – GP Building Products (Hybrid Role)
Company: Georgia-Pacific
Job description: Your Job
Georgia- Pacific Building Products is seeking a contribution motivated individual to join our marketing team as Digital Experience Manager – Website and Content. The Digital Experience Manager will be responsible for managing our public facing website (www.buildgp.com), digital assets, product information data, and GP Building Products’ marketing content on third party platforms. This role will collaborate closely with the marketing, product, IT, CX, and commercial teams to ensure our presence is best in class across these digital channels.
Responsibilities
- Oversee the maintenance and enhancements of the Georgia-Pacific Building Products website to ensure a user-friendly experience for all audiences.
- Implement and manage website updates, including content changes.
- Collaborate with digital marketing and brand teams to align website content with marketing campaigns and demand generation goals.
- Identify and develop business case for technical enhancements. Coordinate the execution of those enhancements with internal and external web development teams.
- Implement SEO strategies and best practices to improve site functionality and grow organic search visibility to drive relevant website traffic.
- Develop website goals and KPIs to support business goals, monitor website performance, analyze traffic data, and provide insights to optimize user engagement and conversion rates.
- Manage and organize digital assets including images, videos, and marketing collateral, ensuring they are up-to-date, accessible, and aligned with brand guidelines.
- Coordinate with product teams to ensure accurate and comprehensive product information is displayed across platforms, including the direct customer e-commerce portal.
- Implement digital asset and product information best practices and standards to maintain consistency across all platforms and channels.
- Work with key stakeholders to develop business point of view and value proposition for third party platforms sites that leverage GP Building Products marketing materials, and maintain content on those sites.
Who You Are (Basic Qualifications)
- Bachelor’s degree
- Experience working with cross-functional teams in a matrix organization
- Experience in content management systems (e.g., WordPress, Drupal, etc.) and digital asset management tools
- Experience in data analytics and visualization tools (e.g. GA4, SEM Rush, etc.)
- Understanding of SEO, digital marketing, and online consumer behavior
At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate’s knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Who We Are
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength – focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes – medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please visit the following website for additional information: http://www.kochcareers.com/doc/Everify.pdf
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Expected salary:
Location: Atlanta, GA
Job date: Thu, 09 Nov 2023 23:39:00 GMT
