Job title: Commercial Digital Marketing and Website Design Manager
Company: ICC
Job description: Description
ICC Group is seeking a highly motivated, self-directing, versatile and outgoing Digital Marketing Manager to join our team. The ideal candidate will be foremost responsible for enhancing our online presence through website design, maintenance and performance optimization, SEO, CRM management and executing effective digital marketing strategies to reach our target audience. Other traditional marketing duties are included and in-role training is available for a highly motivated candidate with strong digital marketing skills.
In general, the Commercial Digital Marketing and Website Design Manager is responsible for collaborating across functions with the sales, C-Suite, engineering, manufacturing, HR and construction teams to support and promote sales, ICC recruiting, and other B2B commercial goals. The Commercial Digital Marketing and Website Design Manager will develop content for the commercial team to set the brand’s industry tone with direct client interfacing through the Account Managers and with social media platforms and evergreen content. The Manager will also work with the CCO to prepare commercial plans and budgets, will identify and work with advertising and marketing agencies, supervise marketing activities, and conduct market research to help develop and execute the marketing plan. This position will also act as the ICC lead for client visits to ICC facilities, conferences and tradeshow events, and other VIP hosting and interaction events. This position may support other aspects of the ICC business at the CCOs discretion and may supervise other marketing or commercial personnel also at the discretion of the CCO.
Major Responsibilities and Essential Functions
Website Management:
- Set up, design, maintain, and update website to ensure it reflects our brand and marketing goals
- Implement design and content changes to website
- Ensure the website is functional, user-friendly, and visually engaging
- SEO (Search Engine Optimization):
- Develop and implement SEO strategies to improve organic search rankings and increase website traffic
- Conduct keyword research, on-page and off-page optimization, and regular site audits
- Monitor and report on key SEO metrics and adjust strategies accordingly.
Digital Marketing:
- Plan and execute digital marketing campaigns, including Google Ads, social media advertising, and email marketing
- Optimize ad performance and manage budgets to maximize ROI
- Create and manage content for digital marketing efforts, including ads, social media posts, and email campaigns
- Analytics and Reporting:
- Monitor the performance of all digital marketing efforts and website traffic.
- Use analytics tools to track and analyze the effectiveness of SEO and digital marketing strategies
- Provide regular reports and insights to inform decision-making
Content Strategy:
- Develop and execute a content strategy that aligns with SEO and digital marketing objectives
- Create and curate engaging and relevant content for the website, blog, and social media channels
Other General Marketing Duties:
- Generate leads through email and social networking channels.
- Determine viable lead focusing efforts on interested companies; establish opportunities.
- Manage ICC social brands.
- Prepare marketing plans and budgets.
- Identify, brief, and help select necessary advertising and marketing contractors per the marketing plan.
- Supervise execution of marketing activities, such as trade shows, evergreen content development, website blogs, social media posts and seminars.
- Conduct market research to guide the execution of the marketing plan.
- Work closely together with the sales team to provide support and assist in achieving sales initiatives and goals. This includes equipment and services.
- Collaborate with the operations and people ops teams to create requisite white papers, evergreen content, blog posts, social media posts and presentations.
- Foster and develop connections with relevant trade groups and associations.
- Act as the ICC lead for client visits to ICC facilities, conferences and tradeshow events, and other VIP hosting and interaction events
- All other duties as assigned.
Requirements
- Proven digital marketing skills (website development and maintenance, SEO/SERP management, and analytics)
- Extremely effective communication skills, especially verbal.
- Strong business etiquette including a smooth, calm, and enthusiastic attitude.
- Effective writing skills.
- Proficiency in MS Office Suite, Digital Marketing tools, and CRMs.
- Bachelor’s degree in Digital Marketing, Website Design, or related field, or equivalent work experience.
- Prefer experience in Business-to-Business environment with emphasis on manufacturing or technical goods sales.
Expected salary:
Location: Saint Louis, MO
Job date: Thu, 16 Nov 2023 08:33:43 GMT
