Job title: Brand Communications Specialist USA – Cotton On United States
Company: Cotton On
Job description: Job Description:
Be Who You Are. Love What You Do.
We’re an Aussie brand with our feet on the ground and our heart in our people.
Bringing you a brand new opportunity in our Global Support Centre as a Brand Communications Specialist for the USA.
Benefits:
- Competitive salary + flexible working hours
- Access to our world-class Support Centre, with an in-house café and state-of-the-art wellness centre
- Onsite Childcare Centre
- Wellness support 24/7
- Discounts for you and your family
- Parental Leave program
- 50% off Cotton On Group brands
The Role:
As our Brand Communications Specialist, you’ll drive brand communication strategies that increase customer engagement and brand identity. Your role is critical in executing effective campaigns, partnerships, and public relations activities.
- I develop and implement a communication strategy that includes social media communications campaigns that deliver on strategic goals.
- I co-ordinate influencer strategy (influencer and brand partners) by partnering with social team
- I coordinate in market brand collaboration opportunities to build brand awareness.
- I work with PR agencies to support new store opening and any PR Events (if/when needed)
- I work with external suppliers (agency and license partners) to ensure they are delivering what we need and that briefs are met on time and within budgets.
- I influence across the business to build meaningful stakeholder relationships and deliver innovative, fresh and commercially led solutions.
- I collaborate with key stakeholders to interpret design briefs, clarify needs and deliver to Brand and functional objectives.
- I analyze reporting insights and data to inform decision making on subsequent campaigns that will support commercial outcomes and return on investment.
- I pay attention to industry trends and best practice, taking action to engage our customer and stay ahead of our competitors.
- I inspire, care for and grow others and myself at every stage of the people lifecycle, to facilitate succession.
- I set expectations, review performance, provide feedback and follow up using the Group performance framework.
- I lead the COG way and build a team of engaged Brand and product ambassadors.
- I look after others and myself, and lead in alignment with our Safety Matters Framework.
Performance Metrics:
- Campaign sales
- Deliver PR and social strategy
- Influencer & partnership engagement
- Protect brand identity/DNA
- Increase customer reach, engagement, and brand awareness
- Social revenue
- Team engagement
Skills Required:
- Relevant degree in Marketing or equivalent years of experience
- Omni-channel experience
- Excellent communication skills
- Proven social media and networking experience
- Project management
- Impact and influence
- Collaboration
- Innovation
- Develop people
- Drive forresults
- Judgement (decision making)
- Mastery and improvement
- Commercial acumen
- Curiosity
- COG Induction Creds
- COG Lead and Manage Self Creds
Who are we?
A diverse team of 20,000 around the world who love to think Big and have fun along the way. We develop, reward, and recognise our team members, so they can feel empowered to reach their full potential.
It’s more than a job. It’s about making a positive difference in everything we do.
Being You can take you places at the Cotton On Group. Join us and let’s do good things together.
In addition, Cotton On Group will consider qualified applicants, including those with criminal histories, in a manner consistent with local “Fair Chance” ordinances.
The salary for this position ranges from $85,000, depending on experience.
About Us:
From Australia to the world – The Cotton On Group (known in-house as COG) is Australia’s largest global retailer. With 7 brands, 19 countries, 1500 stores and counting; we exist to make a positive difference in the lives of everyone we touch. Our people are optimistic, innovative and highly motivated; they share a genuine belief in themselves and others and they aren’t afraid to think big.
About the Team:
Cotton On is the founding brand of the Group and has grown to become a global fashion destination with over 600 stores worldwide. We thrive on delivering the trends of the moment (always with our own twist) and inspire our community to have fun with it. Our product offering includes womenswear, menswear and accessories.
Expected salary: $85000 per year
Location: Los Angeles, CA
Job date: Thu, 12 Oct 2023 07:23:18 GMT
