Job title: VP, Paid Acquisition (USA)
Company: Athletic Greens
Job description: Job Description:
ABOUT US:
Built around our mission, we started AG more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.
AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That’s it.
Our mission is to empower people to take ownership of their health.
THE ROLE:
Athletic Greens is looking for an entrepreneurial, innovative and customer-centric VP, Acquisition (USA) leader dedicated to scaling paid acquisition efforts. The VP Acquisition is a growth hacker at heart who has had repeatable experience in scaling budgets and high-performing growth teams across a number of channels including digital platforms and media channels. This role will lead the execution teams as well as the creative production arm supporting growth efforts.
Reporting into the SVP Growth, this leader will develop a high performing paid acquisition team. While there is a team in place, the successful candidate will have a proven history as a player/coach.
The successful candidate will possess a vast knowledge of the growth landscape, experimentation, digital marketing funnels, and performance marketing and growth creative strategy. They will also be passionate about growth strategies, industry trends and have a strong and unique blend of technical, analytical, creative and strategic skills that has the ability to build, mentor and motivate a growth team to drive innovative growth initiatives.
KEY ACCOUNTABILITIES:
- Lead and develop a team of high performing growth marketers across digital acquisition, full funnel media and the creative support for these functions.
- Execute and lead implementation of growth strategy by using paid media channels to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way
- Partner with Brand to identify customer centric campaign and messaging concepts, driving integrated execution across the funnel.
- Compile and proactively share business and creative insights with CLT, Marketing and Brand.
- Lead the continued evolution of creative development, ensuring a test and learn culture within the Growth Creative function.
- Lead the evolution of marketing investment guardrails and measurement, ensuring fiscally responsible business decisions are consistently followed across the team.
- Lead rapid experimentation of new paid channels, campaigns, creative, incentives, sales funnels on the website and approaches for the purpose of acquiring high LTV customers at the appropriate LTV-to-CAC ratios
- Responsible for the reporting on key metrics and delivering ROI of the program across a number of stages in the funnel and website – awareness, consideration, acquisition and site analytics
- Oversee media buying efforts across both brand and performance campaigns and identify efficiencies between the two
- Responsible for measuring inputs, optimizing dashboards and mine data to drive weekly business reviews, insights and move business lag metrics.
- Develop and manage the annual plan and budget and, in collaboration with Growth Finance, adjust plans monthly based upon realized return on investment. Ensure that the team is aligned on budget expectations and requirements.
- Manage relationships with performance creative or media agencies, ensuring all contract requests (new or renewal) are appropriately budgeted for and that outputs are in-line with brand standards.
- Recruit and lead a team of skilled growth hackers drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.
- Build and maintain strong partnerships with key stakeholders across the organization including product, engineering, customer and brand marketing.
WHAT WE’RE LOOKING FOR
- 12+ years of performance or acquisition marketing experience
- 5+ years in leadership / management experience
- Customer-centric who is leading with a value-based approach to drive creative output
- Successfully built and scaled growth strategies for hyper-growth brands with little brand awareness preferred
- Successfully scaled full funnel media budgets across a number of platform channels including Video, Meta, Paid Search etc.
- Strong cross-channel media budget management
- Strong marketing instincts and an intuitive creative mind who has an eye for create copy and visual creative
- Experience leading creative production teams
- Experience leveraging advanced marketing attribution including Media Mix Modelling, Geo Holds etc. to measure marketing.
- Completely obsessed over growth hacking, funnels, a/b testing, mining data and optimizing marketing metrics
- Highly entrepreneurial, highly adaptable and thrives in a fast-paced environment
- Passionate about health and wellness space
- Customer-centric who is leading with a value-based approach to drive creative output
- Deep analytics background and a high degree of proficiency with rigorous data tools with a quick ability to generate insight and next action steps
- Strong first principles and critical thinker that challenges the status quo of the marketing industry
- Gravitates towards speed and not afraid to roll their sleeves up and do the work
- Strong leadership presence; serves as a senior leader within a company, influential with a diverse group of stakeholders and can create buy-in with both technical and operational teams organization
- Deep understanding of Marketing Technology and media platforms
- A can-do, positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.
WHAT’S IN IT FOR YOU?
- A 100% remote working environment, which has been implemented from day one.
- An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team.
- 90% premium coverage for top medical, dental and vision plans.
- Employer paid short-term disability and life insurance.
- A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer’s health and wellness.
- Paid maternity and paternity leave to allow you to spend time with your new family.
- A monthly fitness class credit to support you on your health and fitness journey.
- Annual company-wide retreats and quarterly department-wide meet-ups (COVID permitting).
- A 401k plan with company-matching because life is an opportunity and we care about your future.
- Paid holidays and an unlimited vacation policy to ensure you have a healthy work-life balance.
- The opportunity to work with passionate, high-growth, business-minded colleagues.
- A brand new company laptop and a generous home-office budget so you can work your best.
- Access to Athletic Greens product and swag items.
AG is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $215,000 – $254,000 and will ultimately be decided at the offer stage. Base salary is only one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles. However, the total comp package for each new hire is based on an individual candidate’s level of skills and experience aligned with the needs of this role.
Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.
Expected salary:
Location: USA
Job date: Thu, 05 Oct 2023 01:12:06 GMT
