Job title: Senior Digital Manager (London) – Hybrid working (London)
Company: Zinc Network
Job description: Introduction to Zinc Network
Zinc Network is an ISO certified business dedicated to meaningful, measurable change. Zinc conceptualizes and creates programs, interventions, and strategic communications campaigns around some of the world’s most complex problems – from disinformation to extremism, media capture to authoritarianism. We are headquartered in London with offices in Washington, D.C., Tbilisi, and Warsaw with 80+ team members from diverse professional and cultural backgrounds.
Zinc works with a broad range of governmental, NGO, and private sector clients, including the UK Home Office (HO); the UK Foreign, Commonwealth and Development Office (FCDO); the United States Agency for International Development (USAID); the U.S. Department of State (DOS); UN agencies and missions; and foundations.
Description
We are looking for a Senior Digital Manager, to join our London-based Digital Marketing team. You’ll play an important part in developing innovative digital strategies on a range of Zinc’s projects and campaigns, as well as a key role in ensuring the smooth running of the wider team on a day-to-day basis. You will be required to travel to our London office for a minimum of 2 days per week.
About the role
The Senior Digital Manager is a vital cog in the Digital Marketing team’s mission to deliver high-quality, innovative work across a broad spectrum of digital channels, placements and geographies. You’ll own a wide variety of pieces of work, including strategy, research, auditing and reporting, as well as having accountability for the work and performance of more junior members of the team. Working for an organisation with a strong focus on capacity building, you’ll also be part-digital consultant, offering formal and informal training to our partners, clients and influencer pool.
This role is suited to an experienced digital all-rounder, who is looking to take the next step in their career by showcasing their knowledge and skills. We would expect this to include demonstrable experience and success across a significant combination of: paid social, search and display; social media and community management, influencer marketing, digital strategy, research and analytics (as well as other areas of digital marketing which we would consider to be desirable, see below).
The role reports to the Head of Digital Marketing, and will also include the line management of two or three full-time members of staff, as well as occasional management of freelancers. Some of these staff are London based, while others are abroad or working remotely, meaning strong communication and organisation are crucial to ensure the team remains happy, motivated and delivering exceptional work.
At a time when the digital landscape is rapidly evolving, you’ll be working alongside the rest of the digital leadership group to ensure that Zinc’s responses to work are covering all possible bases and testing new approaches, and not just settling for ‘safe methods’. An ability to trust your own confidence in recommendations and to have a hunger for innovation in the context of international development and social and behavioural change, is a must. You’ll also work closely with other departments, including Creative, Production, Research, AI, Strategy and Project Management.
Key responsibilities:
1. Develop digital marketing strategies: ranging from content strategy to paid and distribution, always referencing budget, performance estimates, considerations for channels and formats, and opportunities for test and learn approaches.
2. Performance-related marketing strategy and evaluation: leading on the structuring and setting of objectives and KPIs at the very start of campaigns, ensuring these reflect the content, channels and audiences involved and asking about the big picture ‘what’ questions for the business and client. Ensuring this information is consistent throughout projects, from strategy development, to implementation and evaluation.
3. Analyse and audit existing or historic performance of clients, partners and campaigns: carrying out deep-dive analysis of social channels and websites, leading to significant and innovative recommendations for growth. Not settling for the tried and tested, to ensure what’s delivered possesses the necessary ‘wow factor’ to engage the target audience.
4. Have a strong, confident voice on analytics, performance and required tracking: applying methods to strategic recommendations and ongoing campaign management, with a solid relationship with other departments (in particular Strategy and MREL).
5. Implement, manage and optimise campaigns across multiple platforms: working with more junior members of the team to ensure ‘live’ campaigns are efficient, optimised and ultimately successful. Predominantly through organic and paid social, but also incorporating search, display and programmatic where appropriate; constantly on the lookout for new platforms and approaches to reach the right audience.
6. Line management and staff development: ensuring direct reports have up-to-date, achievable and relevant goals, factoring in the requirements and expectations of their own job descriptions. Also ensuring team members feel valued and empowered to bring their best work to the table every day. Where necessary, stepping in to assist direct reports with their day-to-day work.
7. Work collaboratively with other internal or external teams: be it Strategists, Project Directors/Managers, Designers or Analysts to produce campaigns, creative ideas, targeting opportunities, and develop innovation opportunities.
8. Capacity building: creating and delivering training sessions, workshops and mentoring on a range of digital subjects, including paid social, channels, community management and analytics.
9. Personal development: taking ownership of training and development opportunities, both for themselves and their mini
Requirements
Essential experience:
· Extensive knowledge of all major social media platforms, including Instagram, Facebook, TikTok, YouTube, X and LinkedIn – to include content styles, formats, mandatories and up-to-date paid promotion regulations and implementations
· Experience developing digital strategies, including content, paid and distribution
· Experience auditing and reviewing social media channels and websites
· Experience of social media management across a variety of channels, including dealing with audience issues and crisis management
· Comfortable using data and analytics to form relevant recommendations for live and future campaigns
· Experience of paid social, search and display advertising, with quantifiable results and examples of success
· The ability to know when to step in on live campaigns and make recommendations for optimisations, tests and adjustments
· Up-to-date knowledge of online policies and developments, such as privacy, cookies and GDPR/Data Protection Act
· Strong communicator and collaborator with different teams and specialisms
· Excellent presenter, both to internal and external audiences
· Experience as a line manager
Desirable experience:
· Technical experience, including tagging and tracking knowledge, such as Google Tag Manager, as well as SEO and basic web development using CMS such as WordPress or Wix
· Experience troubleshooting paid campaigns where reviews or amendments have been necessary
· Experience working with content creation tools including Canva
· Automated dashboard/reporting experience via Looker Studio or equivalent
· Politically engaged with a demonstrable interest in international development
Conditions of Employment
Candidates who receive a job offer will be required to:
· Disclose any previous disciplinary action against them resulting from a substantiated safeguarding (including any breaches involving trafficking- related activities) or workplace investigation.
· Undergo background checks including employment verification, sexual offender registry (as available), identity confirmation, and anti-terrorism vetting.
Area of Selection
We’re committed to hiring a diverse workforce from different professional and cultural backgrounds, and to that end we encourage a variety of people to apply to join our company to represent the diverse range of subjects associated with our projects.
How to apply
Please include a cover letter stating how you meet each of the requirements. If you require an accommodation to be made at any point throughout the recruitment process, please advise us when contacted.
Expected salary:
Location: London
Job date: Mon, 04 Dec 2023 23:40:43 GMT
