Job title: Senior Associate, Paid Search
Company: Dentsu International
Job description: Company Description
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.
Job Description
THIS POSITION IS A REMOTE OPPORTUNITY FOR INDIVIDUALS LOCATED WITHIN THE US.
As a Senior Analyst, Paid Search, you will develop strategic and tactical programs designed to achieve our clients’ Paid Search program goals. You will maintain outstanding relations with our clients and work with them to achieve success to their websites through efficient online advertising. You will manage complex online search campaigns on behalf of your client through ongoing analysis.
Responsibilities
- Perform keyword research, write ad copy, improve and manipulate product feeds, develop search traffic estimates, segment keywords into campaign structures and align them based on business goals, and use creative marketing skills to contribute to the idea generation for new market tests
- General Business tasks will include, but not be limited to: research (industry, client, etc.); presentation creation; campaign analysis; client communication (written and verbal); time/task management; attending client meetings; project management; and prioritization of activities
- Perform frequent data manipulation and interpretation exercises with Excel and proprietary tools
- Manage execution of activities against deadlines across multiple work-streams
- Complete activities according to best practices, standard operations procedures, and team member guidance
- Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights
- Report to a Paid Search Manager
Qualifications
- 1+ Paid Search experience in Google Ads and Bing Ads
- SEM agency experience preferred
- High level of accuracy and attention to detail
- Strong grasp of numbers and comfort with quantitative analysis and simple statistics
- Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
- Communicate via phone, write clear emails and memos, and enjoy explaining complicated concepts to others
- Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment
- Be enthusiastic for the future of people-based and brand advertising on the web and building that future with us
Additional Information
The anticipated salary range for this position is $51,000-$83,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit
#LI-MS3
#LI-Remote
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society .
We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
Expected salary: $51000 – 83375 per year
Location: New York City, NY
Job date: Sun, 29 Oct 2023 06:35:37 GMT
