Job title: Marketing & PR Manager – Battersea + Hybrid working (up to 3 days in the office) – maternity cover
Company: JoJo Maman Bébé
Job description: What we expect from you
This is a pivotal role within the business to be part of a leading B Corp parent and baby brand and to help us realise our vision to be able to offer valuable products and expertise as families begin their journey into parenthood.
As the interim Marketing & PR Manager you will work alongside the other members of the Digital Marketing, Communications and Creative Services team to contribute to the delivery of the overall marketing strategy and plan. You will have overall responsibility for the media relations at JoJo, as well as leading on campaign planning, B Corp activity and Charity initiatives.
Reporting to the Marketing Director, the interim Marketing & PR Manager is responsible for building the marketing and communication plan for JoJo Maman Bebe Ltd. Working closely with NEXT PLC, E-Commerce/ Digital Marketing, Retail, Buying and Merchandising teams, this role is responsible for the successful development, implementation of multiple marketing campaigns, including responsibility for monitoring progress of campaigns and initiating follow up activities to ensure all leads are tracked to demonstrate ROI. The employee is seen as trusted advisor on all marketing communications matters.
Line Managing the team of Marketing, PR, Social Media and Charity, you will deliver customer focused integrated marketing campaigns, events & external communication programmes, supporting the business strategy by building brand awareness, enhancing our offer and driving market share.You will demonstrate an enthusiastic and genuine passion for JoJo, actively contributing to the promotion and development of brand awareness overall, our B Corp status as well as knowledge of JoJo’s collections and products and community commitment.
You will also be hands on when needed to contribute to the implementation of the overall marketing plan as required.
The role will include the following responsibilities:
Marketing Campaigns and Events
- Support the Marketing Director to define the marketing and communications calendar in support of product trade marketing and brand campaigns, integrated across all customer touchpoint channels for the UK and rest of the world.
- Develop and execute a trade marketing plan aligned to retail and digital priorities and events that are on-brand and are tailored to the JoJo customer
- Prepare detailed briefs to ensure all stakeholders and relevant departments are briefed on time and know the deliverables
- Create and manage activation timelines, accuracy and budget
- Work with the Creative Services teams to create on-brand assets and POS
- Develop and deliver customer communications plan, optimising customer touchpoints supporting omni-channel goals.
- Source and collaborate with partners
- Agree KPI’s with the Marketing Director and work with NEXT PLC to deliver post campaign analysis on all campaigns and events, looking at sales, ROI, store and customer feedback, and value. Interpret results and provide useful and actionable recommendations
- Work with the Next analyst to understand and identify opportunities. Implement campaigns based on these insights
- Manage B2B gift card strategy, working closely with agencies to deliver objectives
- Manage in store and virtual customer appointment and event booking system, optimise to increase ROI
- Recommend ad hoc campaigns that fit a particular business requirement – e.g. boost sales in a particular region
- Ensure B Corp and Sustainability marketing objectives are met through consistent brand message and communications
- Budgetary control of associated budgets
PR & Communications
Supporting the Social Media and PR team to:
- Work with the Marketing Director to execute a defined PR and media plan to promote JoJo brand and new collections, ensuring our activity is true to our values.
- Manage all PR activity, campaigns supporting the business strategy and growth of key categories across Kids, Baby, Maternity, Home & Sleep Equipment, Toys and Gifts.
- Ensure activity across all key areas of responsibility – Media Relations, Media Collateral, Brand Features, is brand appropriate, effective and has real impact. Aligning all activity with JoJo core values.
- Create PR campaign strategies to grow brand awareness amongst targeted audiences, securing regular coverage and advocacy.
- Maintain and develop strong journalist relationships with key media through outreach, pitching, events and writing press releases
- Develop top target lists and set goals for maintaining key KPI’s.
- Actively contact and have regular face to face meetings with media about new products/collections of interest and inspire feature ideas.
- Drive the Social Media Strategy by delivering an integrated social calendar, reaching existing and new audiences through engaging content and conversation on multiple platforms
- Managing the Social Media team to ensure the channels are optimised for delivering business KPIs and able to react to social media trends and moments.
- Feeding into paid and brand media briefs to ensure paid and organic content is connected and consistent.
- Partner with influencers to support product launches and seasonal websitechanges
- Promote instore events and promotions in tandem with other marketing efforts
- Manage charity initiatives and relationships
- Close the gap between retail and online customers to enhance the omnichannel experience
- Ensure key KPIs are reported on every month
Team Collaboration and Management
- Cross collaborate with members of the Digital Marketing, Marketing & Creative Services team on other areas of activity, such as trade marketing planning, media relations, asset planning, customer events and PR, social media, as required.
- Manage and develop the Marketing, Social & PR function to deliver their best work.
- Be a role model and active member of the Marketing Function and help to motivate each other to collaborate and support each other to ensure effective communication.
- Attend relevant meetings on behalf of the department, provide and confidently present any information needed by other departments.
What we look for in you
Competencies we look for:
- Brand Ambassador
- Be Honest & Respectful
- Working Together/ Talk & Listen
- Take Ownership
- Problem Solving & Decision Making
- Team Manager
- Commercial Awareness
Skills we require for the role:
- Creative and commercially focused with the ability to understand data and insights with NEXT PLC and measure marketing activities
- Previous experience of implementing a marketing strategy to demonstrate growth
- Demonstrable experience in planning and implementing successful marketing activations across multiple product categories and functions
- Well-rounded Marketer with strong retail marketing acumen, PR and social expertise and commercial business sense
- Good understanding and interest in digital landscape and how it is changing
- Confidence with social media and working with social influencers
- Strong interpersonal, communication and presentation skills, with ability to build strong relationships with stakeholders of all levels
- Excellent organisational skills with the ability to manage multiple projects to deadlines and budgets
- Team player and great leader who will share the JoJo values
- Creative and innovative – always looking to improve and add value
- Team management and development skills
- A working understanding and appreciation of GDPR, data integrity, security and all-round consumer data protection
- Good writing, proof reading and editing skills. Outstanding attention to details
The benefits.
What extras can you expect?
- We believe R&R is essential so for each year you’re with us, and you have an extra day’s holiday
- Why work on your Birthday? We give you an extra day off
- Let’s celebrate the company doing well – annual profit share
- Helping plan for the future – contributory pension scheme
- Support for planning your finances – JoJo saving scheme
- Having a great time – fabulous social events
- Supporting our communities – volunteer days
- We love our products! 40% discount off JoJo branded lines
- Learning environment – ongoing training and educational development initiatives
- Financial wellbeing app, pay yourself 40% of your earnt wages whenever you want.
Who we are
We are the Uk’s leading boutique parent & baby brand; with over 90 beautiful UK and ROI stores. From humble beginnings, our teams have expanded to almost 1,000 people across all our sites.
We may have grown into a major retailer, but we haven’t forgotten our roots to provide quality and value for money or lose our non-hierarchical ethos. Our concern for our customers and our teams means we are a business that can be trusted. We put our growth and success down to our passion for people and our commitment to running an ethical and sustainable company. Couple this with our fantastic designs, innovative products, attention to detail and the never-ending pursuit of high standards, which means we have built a company that makes us proud.
Our Values:
The most useful thing a person can do in this world is to create ethical employment in a business which is a force for good, respecting our people and our planet.
Expected salary:
Location: Battersea, South West London
Job date: Thu, 26 Oct 2023 02:06:31 GMT
