Job title: Marketing Manager, Engineered Solutions & Government Agencies – National Home based role
Company: Dräger
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Who we are
Every life is unique and so are you!
At Dräger we protect, support and rescue lives day in and day out. We are interested in you if you have the desire to work for an organisation that does something more, something that is truly worth working for.
As an international leader in medical and safety technology, we develop pioneering devices, software, services and solutions that people around the world trust. Wherever Dräger products are used, it’s about the most important thing: it’s about life.
About the role
The Marketing Manager Engineered Solutions (ES) & Government Agencies is responsible for driving the Draeger UK/IRE Engineered Solutions and government strategy across the safety segments in collaboration with the Marketing Managers and Head of Marketing. They have product responsibility of Draeger Engineered Solutions (ES), they are also the segment expert for (Government).
Responsiblities:
- The (ES) portfolio across all safety segments in the UK & IRE. This includes optimisation of the global portfolio for the domestic market and ensuring that the local market requirement is clearly communicated.
- The local Price/Positioning of the Portfolio within the target markets. This includes the competitive positioning as well as the adaptation and development of the product differentiation message.
- The adaptation of global / regional marketing materials for the local market. Works in conjunction with the Communication team in the development of local materials and sales support information.
- The Engineered Solutions expert. You will be responsible for providing support to the sales teams for the achievement of their sales targets. This includes responsibility for the analysis of the market, definition of the portfolio and generation marketing strategy.
- The implementation and execution of the (ES) go-to-market strategy process in consultation with the Emergency & Rescue Services marketing manager, sales managers, and the Head of Marketing for UK & IRE. You will also actively participate in developing and deploying the (ES) Segment strategy for the UK, (considering global concepts) for each market segment.
- Supporting long-term brand awareness, thought leadership and key opinion leader activities across the safety segments and product areas. You will drive business and competitive intelligence with regards to your area of responsibility within the global guidelines, understand future market trends and requirements and help to align strategies accordingly.
- Providing local Product management of the (ES) portfolio, including product launches and ongoing management of the portfolio offering. You will actively contribute to the development of the global corporate strategy for the product portfolio (ES), and based on that, derive, and execute local product marketing strategies in alignment with regional and global marketing teams.
- Providing local segment management for Government agencies, including Defence & Security, Police, HART, Ministry of Justice (Prisons), NHS (Cross Segment). You will be responsible for developing these segments regarding supporting tenders, lobbying governmental officials, and developing the overall Marketing strategy.
- Be the Government expert. You will be responsible for providing support to the sales teams and the Engineered Solutions Sales Specialist for the achievement of their sales targets, the analysis of the market, definition of the portfolio and generation marketing strategy.
- Marketing & Product Management experience preferably in a relevant industry or technical Safety Product role.
- Degree in related subject is desirable.
- Extensive experience in a B2B Marketing role
- Experience in marketing and commercial strategy
- Product management experience highly desirable
- Experience managing complex technical solutions
- Experience in the safety industry is highly desirable
- Experience working with government agencies is desirable
- Ability to prepare and manage budgets
- IT knowledge: MS Office / CRM / TEAMS
- Ability to organize, manage time and priorities
- Excellent team working skills
- Ability to influence and build followership
- Customer orientated and results driven
- Capable of hands on problem-solving and attention to detail
- Ability to generate ideas and solutions
- Market research and market analyses methods
- Business management, strategic marketing skills
- Marketing Program development and execution
- Self-motivated with the ability to cope with competing demands
- Strong communication skills in all forms including written, oral, email, telephone, and presentations
Dräger’s Benefits
· 27 days holiday plus bank holidays, with option to purchase up to 3 additional days
· Company car or monthly car payment allowance
· Private medical
· Discounted critical illness cover, dental cover, and partner life assurance
· Healthcare cash plan
· Discounted shopping & leisure vouchers
· My Club Nissan car scheme
· Cycle to Work
· Gym membership discounts – up to 25%
· Charity Giving scheme
Dräger’s dedication
At Dräger we have a clear vision, to be an organisation with a working environment that includes a diverse mix of talented people who want to come, stay and grow.
We ensure candidates with the required qualifications and experience will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All are welcome to apply!.
From hospitals to fire departments to industrial customers, people around the world rely on our products: cutting-edge technology that combines real engineering with the digital future. With over 130 years of experience, passion and the bold ideas of more than 16,000 employees, we are committed to turning technology into ›technology for life‹.
Interested?
Please apply directly through our career portal.
We look forward to receiving your application.
Expected salary:
Location: Ireland – Blyth, Northumberland
Job date: Sat, 21 Oct 2023 00:43:25 GMT
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