Job title: Marketing Manager
Company: Michael Page
Job description: As the Marketing Manager you will be given the opportunity to manage, plan, develop, implement and optimise a variety of the paid campaigns across multiple fashion products on all paid media and organic channels including social media, PPC, SEO, Display, Affiliate and more with a primary focus on Facebook and Instagram. This is very much a hands on role that is core to the business growth strategy within our paid media and organic channels.
- Planning paid media campaigns across multiple social channels, affiliates and display partners
- Optimising and executing strategies and tactics against paid social plans, affiliates, display partners and organic channels utilising platforms, third party agencies and internal tools, as required to deliver efficient and profitable Paid Social campaigns that meet individual KPI’s from new customer acquisition to a positive ROAS target
- Critically analysing the performance of campaigns, identifying opportunities to optimise, facilitating changes to hit and exceed company expectations and KPI’s.
- Project managing activity and processes across multiple campaigns and channels.
- Produce high quality reports and presentations whilst being able to accurately measure forecasts vs actual outcomes, then analysing the data to create actionable tactics and strategies for further growth, optimisation and critical thinking.
- Maintaining an in depth understanding of the marketing and social landscape as well as maintaining relationships with account managers in multiple areas.
Working for one of the fastest growing Fashion Retailers|Working for a well known Retail Brand
- Experience of directly managing Paid Media.
- Proficient in Google adwords and Bing Ads
- Proficient in Google analytics and Google Merchant centre
- Proficient in managing google shopping campaigns
- Understanding of Adwords scripts/product feed manipulation and Bid strategies
- Strong analytical skills and the ability to manipulate data to produce actionable insights.
- Previous experience of working bid management platform will be advantageous.
- Experience working with Facebook Business Manager to implement and optimize campaign performance (desired)
- Experience working on retail brands, preferably within the faction sector
- An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
- An understanding of core marketing principles for multiple channels both paid and organic
- Knowledge and experience of using photo editing packages, HTML and CSS code knowledge, any experience in live streaming and social group management would be advantageous
- Facebook Blueprint certified; Google Advertising Fundamentals Exam – would be a plus
- A great understanding of Google analytics and other web analytics packages
With a high street presence for over thirty years, this Fashion Retailer are going through a substantial period of growth. With over 110 stores UK wide with more openings in the pipeline, plus a growing eCommerce platform which has seen a 40% YoY growth, this is an exciting time to join!
- Working for a fast growing retail brand
- Salary of between £35,000 and £40,000
- Fabulous staff discount
- Comprehensive benefits package.
Expected salary: £40000 per year
Location: Birmingham
Job date: Fri, 29 Dec 2023 00:58:15 GMT
