Job title: Manager, Customer Marketing, UK – (Remote)
Company: Linnworks
Job description: Manager, Customer Marketing, UK or US (Remote) 50k – 60k dependent on experience.
Linnworks is in search of a passionate customer marketer to help develop a new function to the business and deliver on the range of programs and initiatives directed at existing customers to drive adoption, retention, loyalty, growth and advocacy. As the Manager, Customer Marketing, you’ll play a pivotal role in shaping the strategic direction for Linnworks customer marketing including orchestrating the development of customer communications, building our pipeline and track engagement and impact.
Reporting to the Sr Director, Growth Marketing, you will build high-value customer relationships, playing a critical role in owning our renewals, community, advocate and referrals programs, as well as generating customer content. You will play a critical role in coordinating cross-functionally with stakeholders, building the customer engagement processes from end to end, managing the entire customer lifecycle to drive scale and measurable impact across the business.
This is a highly cross-functional role, and applicants will be expected to interface and build strong relationships with a broad array of internal teams across marketing, sales, product, and customer experience.
This position is open to candidates living in the UK. You must be able to work for a UK Employer without sponsorship
In this role you will:
- Define and implement customer programs that drive adoption, retention, upsell, cross-sell and growth.
- Own the strategy, execution and maintenance of the lifecycle marketing strategy for communications throughout the customer journey.
- Develop and execute customer programs to build and nurture relationships between our C-suite and valuable customers.
- Identify and manage opportunities to engage our customers along their lifecycle to increase NPS, reduce churn, and increase customer sentiment.
- Execute high-quality marketing programs with a measurable impact on adoption/retention, pipeline acceleration, and expansion opportunities.
- Own and scale customer advocacy programs, to drive strong customer engagement and actionable insights to the business, create opportunities to build advocates for key launches, events and customer storytelling.
- Develop the customer content program with our content team by owning the end-to-end customer relationships and pipeline strategy, generating sales enablement and measuring impact.
- Build an ongoing customer reference and external review program as well as update and manage our internal testimonial and quote bank.
- Understand the scope and customer requirements across functional teams for each product and campaign launch, as well as key global events.
What you’ll need:
- 5+ years of customer marketing with 8+ overall years in marketing
- Experience developing advocacy and communities for a customer audience with strong accountability to revenue, NPS, and C-SAT
- Excellent communication and writing skills both for internal audiences and customer-facing messaging
- Strong customer-centricity and experience serving as the voice of the customer
- Proven success collaborating with cross-functional teams including sales, product and customer success
- Results-driven leader who can deliver ongoing milestones and solve for impact and results (must be able to provide measurable examples of impact to the business)
- Interpersonal skills and executive presence
- Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
- Experience in both US and UK markets a plus
THE GOOD STUFF
We embrace diversity and inclusion and encourage our amazing team members to bring their authentic, fun selves to work every day. We offer a culture of innovation, mutual respect, support, and transparency. The competitive and comprehensive benefits our team members enjoy are designed to ensure you and your family members are healthy
- Fantastic team culture based on trust and belonging
- Remote + flexible working ⏰
- Laptop & a work-from-home budget – Get a personal budget of £500 to set up your home office
- Private Medical Insurance with Aviva, including Dental & Optical
- Group Life Insurance & access to Yulife Wellbeing & Rewards
- Mental wellbeing support – Access therapy, mental health sessions, and yoga through a free premium subscription to Headspace ♀
- EAP confidential benefit with access to 24/7 compassionate guidance & expert advice
- 25 days holiday + bank holidays ⛱
- Training, support and personal development
- Employee Referral Program
- 2 Volunteer days per year
Who we are:
As the global leader in the eCommerce automation sector, Linnworks has one mission: Giving our clients back their time to grow and lead their brands. Companies wanting to sell their products via marketplaces like Amazon, eBay, Facebook, etc need a platform to automate and monitor retail, inventory and shipping processes and performance. We have teams across North America and Europe, and we are backed by Marlin Equity Partners, a leading growth equity firm headquartered out of California.
Linnworks not only has the market-leading product for e-commerce automation but also attracts the best people in the industry. Highly skilled, passionate, and collaborative with a winning and customer-centric attitude – we pride ourselves on our people.
Life at Linnworks:
Linnworks is proud to be an Equal Opportunity Employer (EoE). We believe that diversity of experience, perspectives, and background leads to a better environment for our employees, and better service for our customers. The training and development of our employees is something we value deeply. We are committed to continuous investment into their personal growth, providing clear paths for career progression, and equipping them with the tools and training required to become experts in their profession.
Please ensure you are eligible to work in the UK.
If you are interested and feel you have the skills required to excel in this role, apply now!
Expected salary:
Location: United Kingdom
Job date: Thu, 23 Nov 2023 23:05:56 GMT
