Job title: Integrated Media Strategy Lead
Company: Kimberly-Clark
Job description: Integrated Media Strategy Lead
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
This is a critical role within the central Kimberly-Clark North America (KCNA) Advanced Marketing Collective organization & is responsible for supporting our Scott® brand translating these brand objectives into integrated media strategies & delivering them with excellence with the support of our agency eco-system. The role interfaces heavily with Vice Presidents of Marketing, brand teams, agencies and global Digital Center of Excellence (DCoE) & will need to drive impact in a highly matrixed organization.
In this role:
- Help lead the Paid, Earned, Shared & Owned (PESO) media strategy for a given brand & translate that strategy into robust media plans.
- Set appropriate objectives & KPIs for PESO executions, in partnership with Insights & Analytics team.
- Collaborate with brand teams, cross-functional SMEs & agency partners to drive excellent execution against the PESO plans (including fit-for-platform creative excellence) & lead in-flight optimization.
- Understand brand strategies & proactively guide PESO annual brief inputs as part of the annual integrated media planning process. Partner with agencies to deliver great work through the annual planning process.
- Lead brand audience strategy to deliver brand growth objectives successfully. Partner with Media Data Leader to ensure brand audience strategy needs are supported by media data priorities & partnerships.
- Drive one holistic brand strategy between national & retail media plans & adapt/adopt best practices.
- Lead connectivity with internal K-C cross-functional teams ( Omnichannel marketing, Insights & Analytics, SMEs within Advanced Marketing Capabilities organization & Brand teams ) to support development of brand specific agency deliverables.
- Responsible for adopting best-practices into brand specific PESO plans & executions to deliver annual brand media productivity goals.
- Partner with Insight & Analytics team & SMEs to establish KCNA Standards of Excellence / Benchmarks for PESO executions. Help shape ongoing measurement framework evolution in service of more real-time measurements.
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
To succeed in this role, you will need the following qualifications:
- Bachelors degree in Marketing, Business or related field
- 7+ years of relevant digital marketing or communications planning experience in consumer goods, with a track record of enhancing brand results.
- Experience working within agile principles of scrum, sprints, MVP mindset and progress over perfection.
- Has subject matter expertise in at least one key area of digital activation (i.e. Paid, CRM, Audience Strategy, Search, Social, Website Optimization, First Party Data)
- Strong curiosity to understand the drivers of business performance and guide capability delivery and adoption to maximize value
- Highly influential, with excellent executive presence and the ability to motivate others to enhance performance.
- Ability to successfully drive cross functional partnerships in a highly matrixed environment.
- Performance-driven with a bias for action; champions a test and learn mindset to drive better results in an agile way.
- Strong organizational skills being able to manage multiple initiatives at once.
- Demonstrated positive energy and ability to lead with empathy.
- Passionate about and demonstrated experience upskilling and coaching others.
Total Benefits
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see .
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the .
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” – or for assistance. You must include the six digit Job # with your request.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.
#LI-HYBRID
Primary Location USA-IL-Chicago
Additional Locations
Worker Type Employee
Worker Sub-Type Regular
Time Type Full time
Expected salary:
Location: Chicago, IL
Job date: Sat, 06 Jan 2024 03:32:55 GMT
