Job title: Director, US Oncology Health Care Professional (HCP) Marketing (Hybrid)
Company: MSD
Job description: Job Description
Director, US Oncology HCP Marketing, Breast Cancer
Job Description:
Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe. Our Marketing team is passionate about bringing our innovative medicines to our customers around the world by understanding our customers’ needs and striving to provide differentiated solutions to meet them.
We are currently recruiting for a Director, US Oncology Health Care Professional (HCP) Marketing role in Breast Cancer. This is a key leadership position and requires a seasoned commercial leader who will lead the HCP launch strategy and tactics for future indications and maximize the opportunity for the US Breast Cancer franchise. The leader will manage one direct report. The role will be based in Upper Gwynedd, PA and will report to the Executive Director, Tumor Lead for Breast Cancer in the US Oncology Marketing.
This is a pivotal role and will require outstanding leadership in many different areas including strategic planning, portfolio positioning and optimization, market shaping, scenario planning, go-to-market launch readiness plan, execution excellence, performance analytics and cross-functional/ agencies collaboration. The successful candidate will be a dynamic, experienced marketer with a track record of commercial success and cross-functional team leadership.
Key Responsibilities include and are not limited to the following:
Build and lead the HCP launch strategy, go-to-market plan and KPIs (QBR/OKR) for future indications
Lead the strategic brand planning, market shaping, scenario planning and detailed launch execution plan collaborating across cross-functional team
Partner with market research, CI, analytics (HHDDA), sales training, customer facing teams and cross-functional team to build a robust launch readiness plan
Plan and execute across customer facing teams and digital channels based on a deep understanding of customers, marketplace, competitors, and business drivers
Partner with customer facing and digital promotions teams to develop innovative strategy, launch assets and engagement plans
Collaborate closely with the HCP in-line indications team and the Agile Digital Team (ADT) team on brand strategy, tactics, execution, metrics and real-time decision making.
Monitor, analyze, and synthesize key market dynamics in the rapidly evolving landscape
Develop short-term and long-term counter-competitive strategies/ plans in collaboration with cross-functional stakeholders and agencies
Proactively partner cross-functionally with other key stakeholders (e.g., sales, medical, market access, legal, regulatory, global commercial, and public affairs) to prioritize work and facilitate internal resource trade-offs as needed, e.g. budget, PRT review time
Escalate issues that represent significant barriers to launch execution and/or business impact
Challenge status quo and gain sponsorship/ support within the company to address gaps.
Lead one direct report.
Position location:
Upper Gwynedd, PA
Education Requirement:
Required: BA/BS
Preferred: MBA/MS or similar
Required Experience and Skills:
Minimum 10 years of experience in the pharmaceutical/biotech industry
5+ years of Healthcare Professional (HCP) marketing experience (Digital & Non-Digital)
Strong marketing skills including developing marketing strategies, executing tactics, performance tracking, competitive planning and accountability for product growth
Ability to understand, interpret, and translate complex clinical data into clear communications
Strategic thinker with innovative mindset and ability to make critical decisions and recommendations among a range of strategic choices
Demonstrated excellence in project management and effectively managing multiple projects/ priorities
Strong relationship building, problem solving, innovative thinking, teamwork, and analytical
Strong written/verbal communication skills and experience presenting in high-visibility settings
Strength managing complexity and multiple competing priorities
Experience influencing without direct authority and working successfully with cross-functional teams and multiple agency partners.
Requires up to 20% travel, including some weekends.
Preferred Experience and Skills:
Oncology marketing experience
Breast cancer experience
Launch experience.
Direct customer experience (sales, sales leadership, etc.)
Test-and-learn mindset to drive a culture of innovation.
NOTICE FOR INTERNAL APPLICANTS
In accordance with all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
Current Employees apply
Current Contingent Workers apply
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please if you need an accommodation during the application or hiring process.
We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status: Regular
Relocation: Domestic
VISA Sponsorship: No
Travel Requirements: 25%
Flexible Work Arrangements: Hybrid
Shift: 1st – Day
Valid Driving License: No
Hazardous Material(s): n/a
Expected salary:
Location: Gwynedd, PA – Wales
Job date: Wed, 15 Nov 2023 08:41:50 GMT
