<p><img src="https://logoimg.careerjet.net/2d0ec25601ca08c521369304bdc6d0cf_mobile.png"/><br />
<b>Job title:</b> Digital Marketing Specialist<br />
<br /><b>Company:</b> SourcePro Search</p>
<p><b>Job description</b>: SourcePro Search is conducting a search for a high-performing and results driven Digital Marketing Specialist, in New York.<br />
 The Digital Marketing Specialist will maximize digital engagement, drive and report demand, and help manage and support digital marketing technology procurement.<br />
 The Digital Marketing Specialist will design and help implement Digital Marketing&#8217;s go-to-market strategies, including for the Firm&#8217;s website, social media platforms, and email initiatives.</p>
<p><b>What You&#8217;ll Do:</b></p>
<ul>
<li>Contribute to the design and implementation of Digital Marketing strategies, adhering to the overall goals: collecting and analyzing better communications statistics, tighter focusing of our digital marketing communications, and analyzing and communicating new business leads across Digital Marketing channels, including web, email, and social media;</li>
<li>Manage the Firm&#8217;s most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting;</li>
<li>Contribute to the Firm&#8217;s social media strategy and management, including finding ways to increase engagement, suggesting new channels and platforms, and ensuring that content is distributed on the correct platforms.</li>
<li>Manage the Firm&#8217;s paid social media program, including suggesting ways to increase ROI and effectiveness;</li>
<li>Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity;</li>
<li>Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior;</li>
<li>Manage and maintain the Firm&#8217;s digital platforms, including the Firm&#8217;s website, social media accounts, and other marketing materials;</li>
<li>Execute digital campaigns using marketing automation tools;</li>
<li>Encourage adoption of social media as a marketing channel by the lawyers, and training to support its use;</li>
<li>Manage campaigns and report analytics for the Firm&#8217;s paid social media advertising;</li>
<li>Work overtime as required; and Handle additional related projects as assigned.</li>
</ul>
<p> Proficiencies: </p>
<ul>
<li>Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts;</li>
<li>Advanced knowledge of HTML and other Website technologies;</li>
<li>Experience with managing and executing email campaigns; Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns;</li>
<li>Expert-level proficiency in MS Office Suite and Adobe PDF Creator;</li>
<li>Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar;</li>
<li>Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel.</li>
</ul>
<p><b>What You&#8217;ll Bring:</b></p>
<ul>
<li>Bachelor&#8217;s degree (preferred);</li>
<li>At least 5 years of experience working in a corporate communications/professional services/digital marketing environment;</li>
<li>At least 5 years of experience coordinating and creating content for corporate intranets and websites.</li>
</ul>
<p><b>Expected salary</b>:<br />
<br /><b>Location</b>: New York City, NY<br />
<br /><b>Job date</b>: Wed, 11 Oct 2023 22:39:27 GMT</p>
<p><a href="https://jobviewtrack.com/en-us/job-1e4841694403061a4618002e0913050211491a0f49205a4e5e444c08061d5376640a0f081a06090039091b184f5f54434a66220f551f4517010f09473650110b001246424e592f2006094e00410f48321e020649150400005e29704c5f0f0a1a4e1a47625957595f56/725b4df923bfb80b359afba17efa32b6.html?affid=d54dda8fa2db24c8445c282b3d357966"><b>Apply for the job now!</b></a></p>
<script data-jetpack-boost="ignore" async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-4155153840980932" 
 crossorigin="anonymous"></script> 
<!-- hori --> 
<ins class="adsbygoogle" 
 style="display:block" 
 data-ad-client="ca-pub-4155153840980932" 
 data-ad-slot="6364932836" 
 data-ad-format="auto" 
 data-full-width-responsive="true"></ins> 
<script data-jetpack-boost="ignore"> 
 (adsbygoogle = window.adsbygoogle || []).push({}); 
</script>

