Job title: Digital Marketing Associate (Digital Lending Company)

Company: iRecruiters Africa

Job description: Job Description:

Our client is a fast-growing digital lending start-up located in Lagos.

The company is seeking to hire an experienced Digital Marketing Associate with track record of initiating and executing a full digital marketing strategy for a company. S/he must have a strong grasp of current marketing tools and channels to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

Analyze competitor activity

Recommend improvements to increase performance

Set targets to increase brand awareness and increase customer engagement

Requirements

BSc degree in Marketing, Mass Communication or relevant field

Minimum 3 years Proven work experience as a Digital Marketing Executive

Understanding of web publishing requirements

The editorial mindset with an ability to predict audience preferences

Hands-on experience with SEO and web traffic metrics

Expertise in social media platforms

Excellent communication and writing skills in English

Proven work experience as a Social media manager

Hands-on experience in content management

Excellent copywriting skills

Solid knowledge of SEO, keyword research and Google Analytics

Knowledge of online marketing channels

Benefits

Pay is N2.4m annual net + other benefits

Expected salary:

Location: Lekki, Lagos State

Job date: Sat, 30 Dec 2023 04:58:36 GMT

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