Job title: Brand Manager Job at Fan Milk Plc
Company:
Job description: Fan Milk Plc. is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range of products.
We are recruiting to fill the position below:
Job Position: Brand Manager
Job Location: Lagos, Nigeria
Department: Marketing
About the Job
- We are looking for a new colleague who will join our Marketing team to collaborate with several departments in the company and international and global teams, with a top-line and cross-functional approach, to discover competitive dynamics of fresh dairy products’ market, adapt a brand strategy and maintain brand integrity across all company marketing initiatives and communications.
Your Responsibilities
- Drive business growth by identifying and activating key growth levers on brand according to the total company objectives
- Lead strategic thinking, proactive approach and believer outstanding plans, communication, innovation & activation grounded in strong consumer insights & data analysis
- Creatively leveraging trade, consumer and shopper marketing buying to maximize brand growth
- Managing Business performance and key leverage points in P&L (volume, pricing, variable cost, trade, A&P, productivity) to achieve budget commitments.
- Lead agencies and cross-functional teams in the development of communication and products
- Crafting a purpose led brand, refining the positioning and creating robust long term platforms that will both drive equity and business growth.
- Delivering best in class creative content and activations, deployed at the right time, for consumers.
- Carry out critical analysis in order to understand the consumers’ and shoppers’ behaviors (sell-in, sell-out, market shares, price analysis, competitor analysis)
About You
- 5 years of relevant working experience related to Marketing;
- Problem solving and entrepreneurial thinking;
- Spontaneously Team-orientated behavior and understanding of cross-functional working;
- Strong project management and achiever attitude;
- Flexible and Proactive attitude, able to cope with a fast-changing environment;
- Experience working with syndicated data sources to make informed decisions.
Expected salary:
Location: Lagos, Lagos State
Job date: Sat, 21 Oct 2023 07:58:09 GMT
