Job description: Campaign Manager, UK (6 Month FTC and Fully Remote)

As our Campaign Manager, you’ll be leveraging your diverse marketing experience across a wide variety of channels, mediums and best practices. The Campaign Manager is responsible for the strategy and execution of our full-funnel marketing campaigns, including collaborating with our content, paid media, product, product marketing, marketing operations, sales and senior leadership across Linnworks. With a great team surrounding you, you lead by example with a “Get it Done” attitude.

This role is a 6-month fixed-term contract open to candidates living in the UK and able to work for any UK employer without sponsorship.

In this role you will:

• Drive multi-channel campaign strategy and execution
• Play a key role in campaign launches and awareness development in our core markets (UK & US) by creating digital strategic plans that innovate, enhance engagement, drive awareness and increase leads.
• Align with content marketing managers to deliver persuasive and cohesive marketing messages.
• Create effective revenue-driving B2B campaigns that meet the needs of the business
• Project manage campaign and content calendars to achieve on-time delivery and goals
• Track, test, report, and analyze metrics to optimize campaign performance and opportunity conversions with granular tracking across relevant KPIs

• Design integrated cross-channel marketing campaigns including paid media, SEO, email, social, programmatic, content, website, landing pages, working with multiple marketing team members to ensure efficient campaign execution and optimized conversion rates
• Drive GTM strategies that showcase competitive differentiation for our ICP
• Develop, execute, maintain, monitor, test and optimize GTM initiatives to increase sales-qualified leads (SQLs) and pipeline while also building our full-funnel approach to scaling demand
• Research companies and target personas and build lists and messaging for targeting
• Create impactful nurture programs (including, but not limited to, developing segmentation, email content, etc.) to improve conversion rates from leads to opportunities
• Strategy and execution of nurture flows, working with marketing automation and content team members: welcome emails, partner and agency communication, nurture flows

What you’ll need:

• 2+ years of campaign management experience, overall 5+ years of experience within a marketing team
• Experience managing marketing project management tools like Asana, Monday, Wrike, etc.
• Demonstrated success leveraging campaigns across a multitude of channels and strategies
• Expertise in B2B SaaS multichannel marketing and lead generation in the (SMB segment)
• Creativity with excellent analytical abilities
• Experience handling multiple projects and partnering collaborative across departments to gain insights needed to improve performance
• Experience in both US and UK markets a plus
• Proven success managing demand programs/ campaigns that have delivered a high return. Strong knowledge of lead processes including experience with SFDC
• Experience implementing, using and managing marketing technology needed for the execution of planned campaigns
• A strong test and learn mentality and inclination to “execute, measure, improve, optimize.”

• Expert in Google Business Suite

• Experience working in a high-growth scale up technology company

THE GOOD STUFF

We embrace diversity and inclusion and encourage our amazing team members to bring their authentic, fun selves to work every day. We offer a culture of innovation, mutual respect, support, and transparency. The competitive and comprehensive benefits our team members enjoy are designed to ensure you and your family members are healthy/

Who we are:

As the global leader in the eCommerce automation sector, Linnworks has one mission: Giving our clients back their time to grow and lead their brands. Companies wanting to sell their products via marketplaces like Amazon, eBay, Facebook, etc need a platform to automate and monitor retail, inventory and shipping processes and performance. We have teams across North America and Europe, and we are backed by Marlin Equity Partners, a leading growth equity firm headquartered out of California.

Linnworks not only has the market-leading product for e-commerce automation but also attracts the best people in the industry. Highly skilled, passionate, and collaborative with a winning and customer-centric attitude – we pride ourselves on our people.

Life at Linnworks:

Linnworks is proud to be an Equal Opportunity Employer (EoE). We believe that diversity of experience, perspectives, and background leads to a better environment for our employees, and better service for our customers. The training and development of our employees is something we value deeply. We are committed to continuous investment into their personal growth, providing clear paths for career progression, and equipping them with the tools and training required to become experts in their profession.

Linnworks is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Expected salary:

Location: United Kingdom

Job date: Tue, 14 Nov 2023 23:16:49 GMT

Apply for the job now!

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Job description: Position Summary:

PalmPay, a leading pan-African fintech platform, is seeking a dynamic and experienced Senior Marketing Campaign Manager for its Nigerian business. The ideal candidate will be responsible for designing, managing, and executing a comprehensive annual campaign calendar, coordinating with multiple internal and external stakeholders to ensure alignment with our company’s strategic objectives and the successful delivery of marketing and PR initiatives. This role is pivotal in driving PalmPay’s brand and product awareness in Nigeria, with a focus on innovation, collaboration, and efficiency.

Key Responsibilities:

• Campaign Development and Management: Lead the ideation, planning, and execution of marketing campaigns. This includes setting clear objectives, developing creative concepts, working in tandem with management and key stakeholders at every phase of the campaign lifecycle, and overseeing the campaign lifecycle from conception to analysis.
• Stakeholder Collaboration: Actively collaborate with internal teams (including product, sales, and compliance) and external partners (such as telcos, billers and merchants) to gather insights and align campaign strategies with relevant KPIs. Maintain ongoing communication with key stakeholders, including frequent consultations and transparent updates to ensure their buy-in and active participation throughout the campaign lifecycle.
• Budget Management: Prepare and propose detailed campaign budgets, ensuring efficient allocation of resources for maximum impact. Identify, negotiate with and project manage relevant agencies for media buying. Monitor and report on expenditure, maintaining financial discipline and focus on campaign KPIs.
• Project Management: Ensure timely progression and completion of campaign tasks and KPIs. Utilize project management methodologies to track deliverables, deadlines, and overall campaign performance, while keeping all parties informed and engaged and being responsive and adaptable to any changes.
• Reporting and Analysis: Produce regular progress reports and comprehensive post-campaign analyses to evaluate effectiveness, draw insights, and inform future strategies.
• Partnership Development: Engage with potential co-marketing partners, presenting PalmPay’s value proposition to foster collaborative opportunities. Draft and negotiate proposals under the guidance of management, securing mutually beneficial agreements.
• Project Leadership and Coordination: Coordinate the participation of marketing, PR and design staff as well as any external consultants and agencies in campaigns, fostering a culture of creativity, accountability, and continuous improvement.

Required Qualifications:

• Bachelor’s degree from a top university with at least 2.1 grade.
• Minimum of 5 years of relevant project management experience, with experience successfully coordinating multiple stakeholders essential.
• Proven track record in managing large-scale, multi-faceted marketing and communication campaigns.
• Strong project management skills, with an ability to lead cross-functional teams.
• Excellent communication, negotiation, and presentation skills.
• Deep understanding of contemporary marketing and PR best practices and consumer behavior in Africa.
• Proficiency in using excel/google sheets for budget management, project management and marketing analytics.
• Creative thinker with an ability to generate innovative campaign ideas.
• Familiarity with the African fintech landscape and regulatory environment is an advantage.
• Experience with leading and developing teams, with a commitment to collaborative success.

What PalmPay Offers:

• A dynamic, inclusive, and growth-oriented work environment.
• Opportunity to shape the future of fintech in Africa.
• Competitive compensation package.
• This is an on-site position in our offices in Ikeja GRA, Lagos.

PalmPay is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds to apply.

Join us at PalmPay and be a part of our mission to revolutionize financial services in Africa!

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Expected salary:

Location: Ikeja, Lagos State

Job date: Sat, 25 Nov 2023 01:13:20 GMT

Apply for the job now!

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