Job description: Transact@PHD is an award-winning Commerce strategy, planning, advisory, and activation practice within Omnicom. We bridge the gap between Media & Commercial functions – enabling our client partners to build scalable & impactful end-to-end commerce experiences.

The Role

We’re looking for an eCommerce Manager to join our growing Transact Activation team embedded into PHD Global Business in London. If you’re passionate about accelerating growth for a portfolio of global brands – this is the role for you.

Your focus will be around improving the conversion and digital experience of our client’s brands on partner direct selling, retailer websites, and enhance their paid search and display visibility and drive through to conversion.

The mission is to be relevant, discoverable and drive efficiencies right down to the point of purchase.

The role will report into our eCommerce activation director, will manage a team of activation executives, and has EMEA-wide remit.

Specific Responsibilities Include:

eCommerce Media Expertise

• Lead the eCommerce Media strategy for leading FMCG clients across biddable platforms from Amazon to eGrocery platforms leveraging Criteo, CitrusAd, or other retail media platforms.

• Help Clients to plan and develop retail media budgets and KPIs and then help to manage the team to build campaigns execute on the agreed objectives.

• Drive best in class practices and optimization strategies across digital touchpoints, ensuring clients are at the forefront of testing to deliver on performance goals and working with client leads to advise on areas of improvement.

• Work closely with the client’s local agency teams to develop holistic strategies against ATL media and with wider eCommerce teams to manage stock / pricing / retail health and be able to flex campaigns accordingly. eCommerce Strategy Knowledge

• Uncover client commercial objectives, and actively participate in long range strategic planning across both media planning and buying in order to meet & exceed those commercial goals.

• Provide recommendations to improve sales & margin, through effective retail & marketing planning.

• Demonstrate thought leadership with clients by developing and presenting client industry/market research findings, eCommerce search trends, eCommerce growth areas, new models to consider and Transact case studies.

eCommerce Analysis Skills

• Be able to analyse multiple data sources confidently and accurately, highlight the most relevant KPIs for each client, draw key insights and write commentary within the context.

• Identify opportunities based on deep data analysis using Media Platforms (Criteo, CitrusAd, etc.), Amazon tools (Pacvue/Skai), or other external sources (Profitero, Nielsen, GfK, etc.)

Stakeholder Management Skills

• You will be in a regional role driving growth within local markets – so eagerness to partner across multiple local markets & regional clients should be a superpower.

• Effectively and confidently communicate with clients and internal teams, delivering eCommerce analysis, insight, and strategy coherently to an audience with a broad eCommerce understanding.

• Managing a team of 2-3 eCommerce Executives, owning responsibility for your team’s output, acting as the escalation point when required. Coach the team through their annual reviews.

• Proactive, open, and curious – both internally and at the client to strive develop best in class ecommerce practices across markets

Essential Qualifications:

• 3+ years’ eCommerce experience, including paid search (PPC / Search Engine Marketing), and/or SEO/organic search, retailer eCommerce activation / performance display at either a digital agency or client-side and at least 1+ years of team management.

• Ambitious, driven and passionate about all things eCommerce, with an excellent comprehension of how search serves as the backbone of online purchases

• Ecommerce activation experience through Criteo, Amazon Advertising Platform (AMS, AMG and DSP), CitrusAD and / or other retail players

• Strong presentation skills

• Stakeholder management skills

• Enjoy educating clients about all things eCommerce and how optimising search can drive eCommerce efforts

• Good negotiating skills paired with ability to dive deep into performance reporting.

Good to have:

• Additional language skills highly preferred (Spanish/German/Italian)

• Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports

• Experience working with & advising on the implementation of tagging & tracking

At OMG, UK we have an underlying belief that our agencies and specialist services should reflect the society in which we live. Be that Age, Disability, Education, Ethnicity, Gender, Gender identity, National Origin, Religion or Sexual Orientation. Simply, we believe that Inclusion and Diversity makes for a more stimulating and inspiring working environment, where people are treated with respect and can be comfortable being themselves. Embracing these different approaches and thinking helps deliver tangible and positive results for us and our clients’ businesses.

At OMG, UK we take Inclusion seriously and provide adjustments for individuals throughout the recruitment process, so you can be at your best. Please discuss any specific adjustments with your Talent Attraction team member or if you would feel more comfortable, please reach out to and let us know (confidentially) how we can be of help.

Expected salary:

Location: London

Job date: Sat, 06 Jan 2024 02:22:31 GMT

Apply for the job now!

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Job description: Job Description:

Job Purpose:

• To support the delivery of the UK Marketing strategy, of which event activation is a key component.
• Be an active member of the UK Marketing team, participate in the sharing of ideas and build an understanding of the overall marketing plan for the channel as a whole and all its activities.
• To maximise the ROI of event spend, deliver events that actively drive business growth, and support the marketing lead generation programme

Responsibilities:

• To work with UK Marketing Managers and Head of UK to build an event strategy that is fully integrated to the wider Marketing plan and directly supports in driving revenue targets.
• Activate the UK Marketing strategy by delivering key/ strategically selected in person/ online initiatives such as events and webcasts, which includes:

• End to end ownership of discrete event and webcast delivery (on time, on budget, that meet and exceed expectations), including preparation of event materials e.g. compliance of presentations, writing of promotional copy etc.
• Management of discrete event budgets ensuring the effective deployment of spend and assessing all events for their ROI to gauge success and, future participation.
• Effective stakeholder management – develop strong relationships with sales and UK Marketing Managers to ensure event delivery is embedded in the Marketing and Sales strategy, and value has been maximized.
• Where necessary, working with external agencies to support on the delivery of larger events, and managing the agency accordingly.
• Travelling to on-site inspections and project managing events.
• Proactively seeking out and proposing in person initiatives/ events that will support the UK strategy for consideration into part of the wider UK Marketing strategy delivery.
• Provide management information on events to provide insight on spend, ROI, recommendations on future initiatives and strategy.
• Initiate and manage the RFP process for any large external agency spend on a regular basis (every 2 years) to ensure value for money and effective event delivery.
• Work with GDDI to ensure any feeds into and out of Salesforce are accurate and meet broader data requirements a set by GDDI.
• Ensure that best practice and regulatory standards are being maintained at all times including working closely with Compliance to understand regulatory requirements for reviewing and approving UK materials, for example presentations.
• Develop a thorough knowledge of the product offering, through participating in relevant internal meetings, attending industry events if appropriate and reading relevant internal and market research.
• [Support the wider EMEA market (Iberia, FR, DE, IT, CH) by and maximise the use of Fund Manager time by ensuring the output of webcasts can be shared more broadly than the UK]

Generic Staff Responsibilities:

• Comply with all corporate policies and procedures within the department.
• Alert management immediately of any significant changes to business risks and internal controls effectiveness.
• Notify management and/or Compliance immediately of any regulatory breach.
• Comply with health and safety policies and procedures operating within the business.

Person Specification:

Core Competencies:

• Enhancing Organizational Talent
• Embracing Change
• Client Orientation
• Developing Partnerships
• Driving for Results
• Decision Making
• Creativity
• Global Awareness

Job Specific Competencies

• Needs to be outgoing, professional and confident
• Resourceful and a quick learner
• Demonstrates initiative and understands business priorities
• Team player

Technical Skills, Knowledge, Systems Knowledge (and associated skill level)

• Demonstrable experience within a similar position
• Prior background in and good understand of marketing – specialising in events
• Experience communicating with senior stakeholders within the business
• Ability to take ownership of event delivery end-to-end. (Including creative direction of event marketing and branding)
• Knowledge of BNY Mellon’s Financial products and Compliance process
• Knowledge of asset management industry

Academic/Professional Qualifications (or equivalent qualifiers)

• Preferably Degree Educated

#LI_HYBRID

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.

Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Expected salary:

Location: London

Job date: Fri, 08 Dec 2023 23:27:49 GMT

Apply for the job now!

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