Job title: Senior Director, Head of Marketing UK & Ireland
Company: Lego
Job description: Job Description
The LEGO Group’s UK and Ireland Business Unit is seeking a Head of Marketing to lead the strategic direction and drive business results through compelling brand strategy and execution within the market, whilst also being a flag-bearer for the digital transformation journey! Are you in?
Play your part in our team succeeding!
Working within one of the largest markets, you will set strong direction across marketing, commercial, leadership organisational disciplines on a local and regional level:
Deep functional Marketing expertise and execution with breakthrough results
Empowering people and the organisation to succeed coupled with tangible success developing and accelerating talent.
Positive relationship with Sales and Operations colleagues as well as regional and global counterparts to drive full value chain performance to achieve commercial and brand health ambitions.
Core responsibilities
Actively participate in setting the growth strategy and business/organisation direction from a Marketing perspective, collaborating with Sales, Operations, Finance and HR leadership colleagues.
Deliver revenue, consumer sales and profit objectives as a key contributor to commercial planning, management and course correction if needed.
Be the LT voice of the shopper, ensuring we strike the right balance between long-term brand health and short-term commercial opportunities and proactively shape regions audience, theme and channel mix.
Deliver market share and active consumer objectives through ‘Through the Line’ marketing activation that uniquely resonates with UK & Ireland consumers & shoppers and is consistent with the global brand framework.
Improve equity, awareness and desire for the LEGO® brand in the UK & Ireland growing advocacy, engagement and lifetime value
Lead, encourage and set direction for Marketing leadership team across Brand, Trade and Digital Marketing & Marketing Planning leading 8 leaders and a wider team of 20+ marketers.
Drive an insight & data led approach, audience first and ‘through-the-line’ Marketing that increases consumer and shopper base through recruitment, retention and reactivation across relevant touchpoints.
Lead to embed the owned ecosystem, alongside earned, shared and paid channels through strong collaboration internally, as well as external agencies and IP partners.
Actively contribute to & improve the strategic contribution from our Western European regional Marketing Value Chain.
Do you have what it takes
Strong background operating in a marketing (or sales/commercial) leadership capacity with proven experience working with large scale retailers who are outstanding in your commercial category
Proven track record of collaboration across organisational boundaries both internally (global and regional stakeholders) and externally (agency partners)
Strong people leadership experience, including leading leaders and developing talent to the next level
Demonstrated skills in Digital Marketing and eCommerce, ‘through-the-line’ execution, agency management, Marketing optimisation and maximizing owned, earned and shared opportunities
Track record of leadership and organisational development beyond own team and Marketing function.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Expected salary:
Location: Ireland – Slough, Berkshire
Job date: Sun, 03 Dec 2023 00:24:26 GMT
