Job title: Senior Customer Marketing Manager, Grocery (12 month FTC & Flexible location – UK)
Company: Brown-Forman
Job description: CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Who We Are
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!
Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognised as a Great Place to Work® in countries around the world.
Quote from Hiring Manager
As a senior member of the Customer Marketing team, you will be responsible for maximising value and commercial impact for our portfolio of brands with two of the Top 4 Grocery retailers. In addition, you will be responsible for driving the activation strategies for your assigned channels and/or group of customers within the UK market.
Meaningful Work From Day One
The role collaborates with key stakeholders across sales, marketing, BBI (Brand and Business Insights) and IMC (integrated marketing communications) to develop best-in-class activation strategies and executions. The collaboration will involve the creative development, instore focused media planning, onsite activity planning and execution which aligns with a retailers approach.
The role requires the ability to empower and influence direct reports and efficiently manage and prioritise the team’s workload within the assigned group of customers. Leadership will be required to identify the strategic customers and programs which align with the overall business goals, and seamlessly integrate with the other channels.
You will be able to demonstrate the ability to combine a strategic business approach while managing multiple projects at any given time.
This role is a 12 month fixed-term contract with occasional travel to London.
What You Can Expect
Support the delivery of the commercial financial targets versus annual budgets.
Prioritise key tasks and provide thought leadership across the assigned group of customers.
Develop channel and customer-specific marketing plans that address the brand portfolio, consumer and customer opportunities in collaboration with colleagues in Brand and Sales.
Contribute to the monthly business planning review, highlighting any opportunities or risks associated with your customer marketing plans.
Develop scalable digital programs which are customer-driven, operationally easy and consumer-facing.
Support the Sales team in managing customer P&Ls through understanding the impact your customer marketing activations have in driving the B-F UK strategy to ‘Make It A Double’.
Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies and plans to unlock value growth.
Manage and track customer marketing activations budgets vs agreed brand and customer spends, ensuring that all activation stays within budget and customer remit.
Pre & post evaluate outlet activations to ensure they deliver against agreed KPIs, Critical Success Factors and ROI.
Input activity insight and customer-specific learnings into the development of annual cycle plans.
Develop long-term key customer relationships with Customer Buying and Marketing teams to ensure that brand/shopper activations meet customer strategies and challenges.
Actively and regularly visit the trade, including different channel concepts seminars and champion the accounts within your remit. Gain an in-depth understanding of the operational challenges experienced on a day-to-day basis.
What You Bring to the Table
Demonstrable Customer understanding and insight experience.
Demonstrate the ability to develop tenders, annual plans and bespoke activations within a Customer Marketing role.
Project management, including budget and matrix team resource planning.
Excellent commercial acumen.
Excellent analytical and conceptual skills, translating insight into new ideas, strategies and recommending changes for growth.
Excellent presentation and communication skills.
Self-starter with proven ability to identify issues and projects, plan and prioritise.
Demonstrate an ability to organise and manage multiple projects to completion by specific deadlines.
Collaborative team player.
What Makes You Unique
Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
Prior experience in beer, wine and spirits, trade operational experience or FMCG companies.
A clear understanding of the path to purchase and sales funnel.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, colour, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
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Requisition Type: Employee
Management Level: Leader
Global Job Level: L2
Number of Openings Available: 1
Expected salary:
Location: London
Job date: Thu, 12 Oct 2023 07:28:32 GMT
