Job title: Restaurant Opening Marketing Manager-Remote/Tampa
Company: Checkers Drive-In Restaurants
Job description: OVERVIEW
We’ve got the boldest burgers on the block. From the first day we fired up our grills, we’ve had one thing on our minds: big, bold flavor. We make burgers and sandwiches you can’t help but crave. Our fry game is the best in the business. We’re taking “sweet tooth” to a whole new level. And we’re doing it all at a price that’s hard to beat. Our food and price aren’t the only things we do boldly, though. We develop and train all our employees, from Team Members to Franchisees, to give them opportunities to move up in our company and build a rewarding career. We believe in a work culture as fun as our food is delicious. And we reward our hard-working people with everything from trophies to cruises.
POSITION SUMMARY:
The New Restaurant Opening Marketing Manager will be responsible for supporting Franchisees and Company Operations with the opening and remodeling of Checkers & Rally’s Restaurants. The role will support the marketing efforts of restaurants openings from early stages of construction, through the 1st year of operation. The role will collaborate closely with the Franchisee, the Development team, the Marketing team, Operations team and our external print and merchandising partners.
POSITION ACCOUNTABILITIES:
- Participate in Development meetings and provide weekly status updates to the cross-functional on New Restaurant Opening (NRO) timing.
- Proactively communicate with Franchisees and Company Operators early in the NRO process. Articulate and educate key stakeholders on NRO processes timeline and manage key deliverables relative to marketing plans and activities, GO fees, menu and POP items.
- Partner and coordinate with Franchisee, Company Operators, and cross-functional teams to plan impactful pre-opening, grand opening and post opening plans, including LSM tactics, digital and social advertising, community outreach, and print.
- Compile NRO sales information and analyze performance of various grand opening plans, and group sales performance by level of marketing support and timing (hard vs soft opening).
- Execute and improve upon existing NRO marketing systems and processes (creative request, content list, marketing materials, Franchisee partnership, etc.) that will improve NRO preparation and performance. Update those systems and processes based on findings to support new restaurant growth targets.
- Function as primary contact with external fulfillment partner to set up new restaurant profiles on company website to ensure accurate point of purchase profiles, menu information.
- Build strong and collaborative relationships with Franchisees, Development, Field Marketing & Operations to get insights about trade areas and DMAs. Incorporate those insights into actionable NRO marketing plans.
- Coordinate opening dates with internal and external teams to ensure that new restaurants receive the appropriate marketing menu items and point of purchase materials 14-21 days before the store opens, to ensure the store meets our Brand standards on opening day.
- Track all NRO deposits, spending and ensure Grand Opening plans are on budget and prepared 8 weeks before the store opens.
EMPLOYMENT STANDARDS
Education
- Bachelor’s degree (4 year degree) preferred.
Experience
- Proven ability to expertly coordinate and manage multiple projects, people, and communication.
- 2-3 years’ experience in franchised food/beverage or consumer retail business, QSR a plus.
- 2-3 years’ experience marketing retail store openings and local store marketing, QSR a plus.
- Experience and comfort level working, communicating, and partnering with Franchisees.
Essential Requirements
- Effective project management skills, strategic-thinking and problem-solving abilities.
- Demonstrated understanding of local store marketing principles, as well as the technologies and how to apply them to an overall marketing plan.
- A strong verbal & written communicator, experience working with Franchisees and cross-functional teams.
- Communicate with Franchisees and educate them about pre-opening processes relative to marketing, accounting and point of purchase items.
- Ability to operate under pressure and show urgency to meet tight deadlines.
- Be willing to travel up to 25% of the time.
- A can-do spirit with high energy and desire to learn.
- A positive, proactive, professional, problem solver.
- A personality that builds and sustains high levels of integrity and trust.
- Ability to adapt quickly to changing business environments and execute supplemental marketing tactics to achieve planned results.
- Excellent organizational and time management skills.
- Ability to excel in a fast-paced, collaborative, high functioning team environment.
- Strong computer skills – MS Word, Excel, and PowerPoint, Smartsheet, Box and other mainstream business technology platforms.
- Adheres to and promotes company values and policies.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Expected salary:
Location: Tampa, FL
Job date: Wed, 29 Nov 2023 23:35:24 GMT
