Job title: Marketing Communications Manager
Company: Telefónica Tech
Job description: Company Description
Telefónica Tech (part of the Telefónica Group) is a leading NextGen Tech solutions provider with a highly diversified team of over 6,000 exceptionally skilled employees and +60 nationalities. At Telefónica Tech we believe that technology can do great things: from extracting all the value of data to make the best business decisions, to ensuring the resilience of every organisation to build a more sustainable future. We serve more than 5.5m customers every day in over 175 countries, with a global ecosystem of market-leading partners. We are a global business with local strategic hubs in Spain, Brazil, the UK, and Germany.
In the UK and Ireland, Telefónica Tech UK&I has over 1,000 professionals helping leading brands and organisations across public sector, financial services and insurance, retail and manufacturing and commercial markets to unlock the power of integrated technology for all. We bring together in one place a unique combination of the best people, with the best tech and the best platforms. All in a simplified manner, to make a real difference to every business, every day. The Telefónica Tech UK&I hub has an end- to-end portfolio of market leading services and develops integrated technology solutions to accelerate digital transformation through: Cloud, Data & AI (Adatis), Enterprise Applications (Incremental), Workplace Services and Cyber Security & Networking.
We live by our values by being open, trusted and bold. Open to new ideas and ways of doing things. Trusted by our employees, customers and partners. Bold in our decisions and actions.
A few of our Partners & Accreditations:
- One of Microsoft UK&I’s top 3 Service Providers having achieved their most highly acclaimed Azure Expert status for the last 3 years. Also recognised as a key Fastrack and Inner Circle Partner working closely across and with Microsoft globally.
- HPE Platinum Partner and pleased to have received the HPE FY23 UK&I Solution Provider of the Year award.
- Part of the Fortinet elite VIP program and one of only 2 Ultimate Partners in the UK.
- AWS Advanced Solution provider program and Managed Service Provider program.
Job Description
Our team is looking to hire a dynamic and highly motivated professional to join our team as a Marketing Communications Manager. This multifaceted role is pivotal in shaping and executing our internal and external communication strategies, as well as managing impactful events, and monitoring and optimising our digital footprint, to increase the visibility, awareness, and perception of the brand among all key stakeholders.
As a key focus, you will spearhead our social media strategy, ensuring a cohesive and engaging brand narrative across our digital channels, and contributing to the overall success of our marketing efforts. In close collaboration with our marketing team, you’ll leverage your SEO and PPC expertise to drive engaging campaigns and ensure maximum impact and results. Your adept management of these initiatives will enhance online visibility and perception of the brand, as well as increase traffic.
With your innovative strategies, creative eye, and strategic mindset, you will play a crucial part in elevating our brand presence, fostering audience engagement, and contributing to the overall success of our marketing initiatives and our business growth and success.
KEY RESPONSIBILITIES
Social Media:
- Develop and implement an innovative, comprehensive social media strategy encompassing organic and paid channels, to increase levels of visibility, awareness, perception, and engagement with our brand.
- Create engaging and shareable content that aligns with the brand message and resonates with the target audience.
- Plan and execute paid social media campaigns, optimising for reach, engagement, and conversion.
- Monitor and analyse social media metrics to derive actionable insights.
- Provide regular reports to key stakeholders highlighting the impact of all these digital efforts and propose ideas and recommendations for continued growth.
- Conduct comprehensive competitor analysis and review other successful brands, to identify trends, strategies, and opportunities to ensure our social media initiatives remain innovative and at the forefront of the industry.
- Develop and execute personal branding strategies for key individuals to enhance thought leadership and industry influence.
- Work with the wider marketing team and the HR and ESG teams to leverage social media channels to enhance and promote our employer brand
- Stay current with industry trends and technological advancements to be able to incorporate innovative ideas into content creation and social strategies
SEO Strategy:
- Collaborate closely with the wider marketing team to develop and implement robust SEO strategies that drive targeted website traffic and enhance online visibility.
- Conduct and implement thorough keyword research to identify the most relevant and impactful keywords to optimize engagement across our websites.
- Improve the content and structure of our website through on-page optimization, to make it more user-friendly, relevant, and engaging for both search engines and users.
- Help build the authority and reputation of our website through off-page optimization, and improve organic search rankings by implementing technical SEO enhancements.
- Monitor search engine algorithms and industry trends, adjusting strategies to maintain maximum effectiveness and relevance.
- Track, measure and report on the results of SEO strategies using tools such as Google Analytics, Google Search Console, etc. to evaluate the effectiveness in terms of traffic, rankings, conversions, revenue, etc., as well as identify areas for improvement or optimization.
PPC Campaign Management:
- Plan and optimise PPC campaigns across platforms such as Google Ads, ensuring alignment with overall marketing objectives and targeted audience segments.
- Conduct A/B testing and implement data-driven optimisations to maximize campaign performance and return on investment.
- Collaborate cross-functionally to ensure the PPC strategy is seamlessly integrated and aligns cohesively with broader organisational goals and initiatives.
- Produce regular reports to showcase achievements and challenges of campaigns and help provide feedback, recommendations and suggestions for future actions.
Brand Management:
- Ensure a strong and consistent brand presence across all communication channels.
- Collaborate with design teams to create visually appealing and on-brand marketing collateral.
- Monitor and enforce brand guidelines to maintain a unified brand identity across everything we do.
- Review the brand message regularly to ensure consistency and come up with original ideas and formats to communicate and position the brand, our value proposition and offerings among our target audience, using the most impactful information and keywords.
Event Management:
- Plan, coordinate, and execute events to enhance brand visibility and engage target audiences.
- Leverage your expertise across social media and SEO strategies to create and share engaging content, audience interaction, updates and performance analytics to effectively promote events and enhance audience experience.
- Manage end-to-end logistics for events, including budgeting, vendor coordination, and on-site execution.
- Evaluate the success of events through key performance indicators and feedback mechanisms, and use this to continue improving and proposing new ideas and strategies.
Collaboration and Coordination:
- Work across the group marketing team to set targets, forecast results, report activity, and measure performance; and to share learning, best practice, synergies, and opportunities.
- Work closely with cross-functional teams to understand the overall business objectives and priorities and align this with marketing communication strategies.
- Work closely with the ESG team to align and support ESG and Charity initiatives.
- Collaborate with HR for internal campaigns, employee engagement and employer branding initiatives.
- Collaborate with key experts across the business to support and enhance their personal branding and wider thought leadership through targeted social media initiatives.
- Coordinate with external agencies for specialised communication needs and events.
Qualifications
Professional Experience
- Bachelor’s degree in Marketing, Communications, Business or a related field.
- At least 3 years of proven experience working in Marketing in B2B companies, including marketing communication and event coordination.
- Proven experience in formulating effective social media strategies and executing successful campaigns
- Strong understanding of SEO and PPC best practices, with a track record of optimising campaigns for increased engagement.
- Experience in content generation.
Technical Skills
- Working with Microsoft Office software and collaboration tools (Outlook, Teams, Word, Excel, PowerPoint, SharePoint etc.)
- Expertise in social media channels and platforms (LinkedIn, Twitter, YouTube, Instagram, Hootsuite, Canva) and Search Engine Optimisation (SEO)
- Working with management, planning, and reporting tools (as above + Planner / Monday.com, or similar, dashboards, etc.)
- Familiarity with CRMs and marketing automation tools (e.g., HubSpot, SalesForce)
- Working with webinar platforms (e.g. Streamyard / LinkedIn Live etc.)
Additional Information
Professional Skills and Personal Qualities
- Excellent written and verbal communication skills
- Creative thinker with the ability to develop innovative and engaging content.
- Proactive, enthusiastic individual who likes to find solutions and think outside the box
- Team player, able to work collaboratively with people from all parts of the business, including Senior Management
- People and relationship-building skills, including stakeholder management and customer service
- Close attention to detail
- Growth mindset, with the capacity to listen and absorb information
- Excellent organisational and project management skills, with ability to meet multiple deadlines, prioritise tasks and effectively plan workloads
- Ability to analyse, collect and present data and information
- Resilience, problem-solving, and decision-making skills
- Flexible, agile approach, able to adapt as required by the business
Expected salary:
Location: London
Job date: Thu, 21 Dec 2023 23:52:05 GMT
