Job title: Head of PR, UK (12 month FTC)
Company: Stella McCartney
Job description: Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.
Location: London HQ
Working Style: Office Based
Overview
Reporting into the Global Communications Director, the Head of PR, UK, will be responsible for leading and overseeing all public relations activities within the region, ensuring the brand’s image, messaging, and communication strategies are executed flawlessly. The Head of PR, UK, will collaborate closely with regional teams to enhance our brand presence and reputation in the global market. With three direct reports, this role requires strong leadership skills and the ability to foster a collaborative and results-driven PR team.
Your Mission:
- Partner with the Global Communications Director to develop and execute comprehensive PR strategies aligned with the brand’s overall vision and business goals, ensuring brand positioning and messaging consistency across all media channels.
- Build and maintain strong relationships with key media outlets, journalists, and influencers to secure favourable coverage and features for the brand’s products, events, and initiatives.
- Serve as the primary point of contact for handling PR crises and sensitive issues. Develop and implement crisis communication plans to safeguard the brand’s reputation during challenging times.
- Increase the brand’s visibility and awareness through strategic PR campaigns, partnerships, and collaborations, elevating its status as a prominent player in the luxury fashion industry.
- Partner with the Head of Events to execute exclusive press events, product launches, and fashion shows, ensuring media attendance and generating buzz around the brand.
- Position Founder as a pioneer and thought leader in the industry by securing high profile speaking engagements and media opportunities that showcase the brand’s expertise and innovation.
- Responsible for overseeing the PR budget, ensuring optimal allocation of resources to achieve maximum ROI and PR objectives.
- Act as the point of contact for the global PR team and external agencies for all projects and launches, including all project/launch updates and asset delivery, ensuring global markets are always fully briefed on every launch/project
- Regularly track and measure the effectiveness of PR campaigns and initiatives, providing actionable insights to improve future strategies.
- Lead and mentor a team of PR professionals, fostering a collaborative and high-performing environment. Conduct regular performance evaluations and identify opportunities for professional growth.
- Collaborate closely with marketing, retail, creative and design teams to ensure integrated communication efforts that reinforce brand messaging and strengthen customer engagement.
- Maintain strong relationships with the brand’s sustainability partners to ensure successful innovation launches and sustained press coverage aligned with the brand values
Your Talent:
- Proven experience as a Head of PR or a senior PR role within the luxury fashion industry.
- Extensive network of media contacts and influencers within the fashion and lifestyle sectors.
- Demonstrated success in developing and executing successful PR campaigns that have driven brand awareness and business growth.
- Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
- Strong leadership and people management skills, with a track record of building and leading high-performing teams.
- Excellent crisis management skills and the ability to handle sensitive issues with diplomacy and discretion.
- Exceptional written and verbal communication abilities, including strong presentation skills.
- A passion for the luxury fashion industry, including sustainability within the fashion industry, and a deep understanding of its trends, consumers, and market landscape.
Systems and Essentials
- Understanding of Fashion GPS/Launch metrics is a plus
- Proficiency using Office 365 and Microsoft office suite is a must
Reward
Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.
Up to 50% discount on Stella McCartney products
Exclusive staff sales and sample sales – Including other LVMH brands
Matched pension contribution up to 6%
Extensive private medical and critical illness insurance, as well as life assurance
Annual Health Screening
Annual Leave Shop where employees can buy or sell annual leave
Flexible working/core hours
Enhanced Maternity/paternity packages
Matched Give as You Earn charity scheme
Fitness membership (Classpass credits)
Volunteer and Birthday leave
Health cash plan
Financial wellbeing program
Physical and Mental Wellbeing Support Services
Employee referral bonus
Optional/ Paid Benefits
Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.
We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.
At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.
Expected salary:
Location: London
Job date: Thu, 07 Dec 2023 23:54:18 GMT
