Job title: Digital Marketing Manager – SHN Foundation
Company: Scarborough Health Network
Job description: Across our three hospitals and eight satellite sites, Scarborough Health Network (SHN) is shaping the future of care. Our many programs and services are designed around the needs of one of Canada’s most vibrant and diverse communities. We are home to North America’s largest nephrology program, as well as the designated cardiac care and spine centre for Scarborough and surrounding communities to the east. We are proud to be a community-affiliated teaching site for the University of Toronto and partner with a number of other universities and colleges, helping to train the next generation of health care professionals. We are also proud to be named one of Greater Toronto’s Top Employers for 2022! Learn more at
FOR EXTERNAL APPLICANTS ONLY: As a condition of employment, you are required to submit proof of full COVID-19 vaccination status to the Hospital’s Workplace Health and Safety department.
The completion of this online form serves as your application and will be used to determine if you meet the requirements of this position. Please ensure that you have provided all pertinent information necessary to be considered for this vacancy by the close date.
Who we are:
Scarborough Health Network is a leading community teaching health network, consisting of three hospitals and eight satellite sites in Scarborough, one of the most diverse communities in Canada. Our Foundation works with generous donors, volunteers and community members to raise funds for state-of-the-art infrastructure and medical technology to support the hospital′s mission to improve lives through exceptional care.
SHN Foundation is raising the profile of our hospitals through the Love, Scarborough marketing and fundraising campaign. The extraordinary success of Love, Scarborough has helped generate mass awareness, has inspired transformational gifts, and has shone needed attention onto healthcare inequity and gaps in Scarborough. The Foundation has seen tremendous growth all around (staff, events, donations, media coverage, partnership, etc.). It′s an exciting time to join the organization as we continue to build upon this momentum!
Find out more about this compelling campaign by visiting www.lovescarborough.ca.
What you′ll be doing:
Reporting to the Associate VP, Marketing & Communications, the Digital Marketing Manager, Marketing & Communications works with a variety of internal and external stakeholders. This position helps to implement strategic digital marketing plans that drive engagement and strengthen donor relationships, acquire new donors and support overall communications at SHN Foundation.
Working with the Foundation team, hospital staff and SHN′s Corporate Communications team, the Manager is responsible for developing high-quality digital content for the Foundation′s various platforms. The Manager has an outstanding ability to prioritize competing projects in a fast-paced environment and complete a variety of tasks simultaneously while adhering to strict deadlines.
What we have to offer:
When you work for SHN Foundation, you join a caring and collaborative team that is invested in both your success and career development. This is an exciting time to join a growing and meaningful organization, with ambitions to make the biggest impact yet to healthcare in Scarborough.
We offer an excellent package to employees, including a competitive salary and annual performance bonus, an industry-leading defined benefit pension plan through HOOPP, comprehensive benefits, and the opportunity to progress and build your career.
Responsibilities:
1. Manage the Foundation′s rapidly growing brand and marketing initiatives – lead the development of the Foundation′s overall digital, social and influencer marketing strategies
2. Maintain brand on our digital platforms and execute marketing and communications initiatives, programs and campaigns.
3. Determine the strategy for and build high performing fundraising digital content for conversion through SHN Foundation′s comprehensive network of channels – website, events, social media, collateral, email, and advertising.
4. Drive the strategy and maintenance of SHN Foundation websites and other online properties to provide the best user experience to help drive action. This includes creating new pages, managing access, driving increased traffic, ensuring multi-device compatibility, and updating and creating new content where necessary.
5. Manage the relationship with website developers and other digital vendors.
6. Curate the Foundation′s online presence and manage Search Engine Optimization (SEO) using webmaster tools including Google Search Console and Google Business.
7. Participate in mass email communications to our constituency to drive action.
8. Conduct digital analysis and reporting on social, digital ads, user journey and email performance and provide insightful recommendations on how best to optimize, test and adapt based on results.
9. Support the Foundation′s cross-functional teams (Community Development, Major Gifts, Stewardship, Annual Program) with digital strategies to drive mid-funnel and lower-funnel action (via digital media, website UX, SEM, SEO and CRM).
10. Stay current and provide thought leadership to the team on best practices in digital marketing including social media and audience recruitment and engagement.
11. Manage paid digital ads, SEO, SEM and proactively identify new opportunities to continuously improve campaign performance and drive action.
Requirements:
- Diploma or degree in communications, marketing, design, digital communications, or equivalent
- Minimum 5-7 years of experience in a marketing or communications role; within a not-for-profit environment is an asset
- Experience in the healthcare fundraising sector is an asset, particularly knowledge of fundraising principles
- Experience managing corporate social media channels (i.e., Facebook, Instagram, Twitter, LinkedIn, Flickr, YouTube) and using social media management platforms (i.e., Hootsuite, Buffer)
- Strong familiarity with content management systems (i.e., WordPress, SharePoint), email marketing platforms (i.e., MailChimp), and other online software (i.e., Asana, Canva)
- Experience with online monitoring and measurement platforms including Google Analytics
- Familiarity with paid digital marketing, including the development of digital and social media advertisements
- Experience with UX optimization, A/B testing, donation form creation and testing, and audience segmentation strategies
Your competencies include:
- Demonstrated and comprehensive experience with digital advertising platforms and tools including but not limited to Google Ads and Facebook and Instagram Ads Manager
- Demonstrated experience managing digital projects including SEO/SEM optimization, email program management, web/email metrics and benchmarking, CRM and website integration, and national digital advertising campaigns
- Data savvy; experience using CMS and CRM systems for data management, content creation and campaign deployment
- Enthusiastic and collaborative team player, with willingness to learn and lead projects
- Excellent track record of work performance, attendance and punctuality and demonstrated commitment to ongoing professional development
- Demonstrates values consistent with SHN′s Code of Conduct and is committed to fostering a healthy and positive work environment in accordance with Health & Safety policy and legislation
- Engages in ethical conduct and strives to understand and appreciate the diversity of our patient/staff population and community
Asset:
- Certified Fundraising Executive (CFRE) designation (or working towards designation)
- Membership in a fundraising association, e.g. Association of Fundraising Professionals (AFP), Canadian Association of Gift Planners (CAGP), Association of Professional Researchers for Advancement (APRA), and/or Association for Healthcare Philanthropy (AHP)
- Project management certification/designation (PMP, CAPM)
Scarborough Health Network (SHN) embraces and celebrates our community’s unique multicultural heritage and diversity. SHN is an equal opportunity employer, dedicated to a culture of inclusiveness and diversity reflecting our diverse patients, staff and community alike. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs.
Learn more about our exciting opportunities by following SHNCareers on and on .
Expected salary:
Location: Canada
Job date: Thu, 16 Nov 2023 23:44:43 GMT
