Job title: Digital Marketing Executive
Company: Freshfields Bruckhaus Deringer
Job description: Role summary/purpose of job
We are seeking a Digital Marketing Executive to join Freshfields at our Global Centre in Manchester. This role has a global focus and forms part of the digital team, reporting to the Digital Manager based in Manchester.
The role will focus primarily on creating, testing and publishing webpages to support campaigns and supporting video and podcast publishing. Focus will be also be given to improving our SEO and broader accessibility and user experience standards.
Working closely with colleagues from across the firm, the successful candidate will build impactful and relevant webpages for the Freshfields website as well as provide measurement and insight to report on our success. This work will have a strong campaign focus but will also include activity that promotes the wider brand profile of the firm and our client offering.
The successful candidate will be responsible for the day to day management of publishing requests and the content management of various websites, client tools and extranets across our digital eco-system. This will involve liaising with various stakeholders from across the firm, at all levels on a global basis. This will also involve providing support and training to the wider publisher community across our website and blogging platform.
Location Overview: Manchester
The Freshfields Global Centre provides both business and legal services to the firm. Our services are delivered in a way which supports the global nature of our firm and our clients, enables our fee earners to deliver exceptional service to our clients and to do that in a way which is efficient and effective.
Key Responsibilities and Deliverables
Repurposing content for use online and publishing across our website;
Day-to-day user support for Freshfields.com and other firm websites;
Managing and responding to queries in digital team enquiries inbox
Working with the Senior Digital Manager and directly supporting the Digital Manager in the development of all new initiatives;
Supporting with campaigns – attending campaign meetings, managing stakeholders, recommending page template designs, conducting performance analysis and ability to build and test pages with the CMS
Supporting on new website build – testing and build new components and page types
Supporting an effective measurement approach for all Freshfields’ digital presences;
Working with design and branding teams to create an appropriate look and feel to all online content;
Providing ad hoc support to our social media team when distributing content across our digital channels;
Liaising with our website agency partner to develop improvements and enhancements, as well as raising tickets relating to bugs and issues and support colleagues with testing in pre-production environment
Support the optimisation of our website content, continuously improving UX and SEO to maximise our content reach and impact with clients and prospects.
Training and supporting a network of website editors across the global network
Key Requirements
Essential
Technical
Experience using Optimizely CMS
Experience of HTML and CSS;
Prior experience using Google Analytics;
Prior experience using Microsoft Office applications
Experience of SEO & SEM
Experience of Accessibility and UX development;
Competencies
Attention to detail;
Organisational skills;
Desirable
Experience with Adobe product suite;
Experience using the broader Google suite (search console, webmaster tools, Ads, My Business).
Freshfields Overview
Freshfields Bruckhaus Deringer is a major international law firm, providing business law advice of the highest quality. We want to be the law firm that clients turn to for legal advice where it most matters, wherever in the world that may be. The Firm has over 2,400 lawyers in 28 offices around the world, providing a comprehensive service to national and multinational corporations, financial institutions and governments.
Our people make our firm – we are a people business and want to create a welcoming and supportive environment where all can flourish. We see diversity as a strength which creates fresh perspectives and generates new ideas. We enjoy our work and are determined to do an outstanding job. We deliver best when working in teams. Our culture is a product of the combined mindsets and behaviours of our people which is through the Being Freshfields principles, outlined below:
we show respect to everyone
we are there for one another
we are open with each other
we are positive role models
We think and work globally – we don’t just say we are one firm; we act like one firm right across the world. We work wherever our clients need us. This is how we define ourselves, not by reference to where we have offices. Cross-border work isn’t just what we do, it is what we excel at. We understand what it really takes to work across different legal systems and commercial environments and to bridge language and cultural gaps.
We aim to add value in everything we do – we are passionate about helping our clients succeed. We use our experience and creativity to help clients make judgements and achieve their goals. In everything we do, we seek to make a real difference to the communities in which we operate.
Freshfields is committed to promoting equality and diversity and to developing a culture that values differences, recognising that employees from a variety of backgrounds make important and positive contributions to our business and how we service our clients.
Inclusion
Freshfields is an equal opportunities employer and all applications received by the firm will be considered by the firm on the basis of their merit alone and we welcome applications from all suitably qualified individuals regardless of background. All offers of employment will be conditional on the candidate having/securing the right to work in the UK and providing the firm with evidence of that right (as required by the Immigration, Asylum and Nationality Act 2006) prior to employment commencing.
Freshfields is a Ban the Box employer. We ask applicants to disclose criminal convictions only when a conditional job offer is made. A conviction does not automatically lead to withdrawal of the offer: we make decisions on a case by case basis and take a number of factors into account (eg the role you are applying for and the circumstances of the offence). You would have the opportunity to discuss the matter with us before we make a decision.
Expected salary:
Location: Manchester
Job date: Fri, 22 Dec 2023 06:06:01 GMT
